Joined September 2012
- Tweets 4,791
- Following 734
- Followers 4,906
- Likes 8,080
777 Photos and videos
Pinned Tweet
Mar 9
>$10k/mo app idea
personal stylists charge $200/hr. built one that lives in your phone for $15/month and knows every piece you own
aesty.ai
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day 134 building aesty.ai in public!
568/600
does "cookbook for outfits" clearly say what the app does? let me know in the comments!
- today i'm making a batch of creatives for next week's new feature the social one i mentioned last video
- going through opus's plan for my tiktok carousels
let's go!
Jun 12
day 133 building aesty in public!
566/600 active paying users
- the retention feature is in final testing
- polished the web funnel onboarding to make the product's value clearer
- started testing paid in two new markets, australia and new zealand
as always working on tiktok carousels, pinterest, and new creatives
let's go!!
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my every morning ritual ππββοΈ
building in public with daily videos seemed like a crazy idea when i first came up with it, but now i actually really enjoy it.
my main rule is no more than a couple of takes and under 10 minutes for the whole thing. otherwise it starts to tire me out and pull my focus
let's go!!
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been watching @EndrewBiz building for almost 6 mo now. he actually studies what's happening and ships what people want. flayr looks promising. letsgo Endrew!!
Jun 12
AI just killed every ad agency.
Introducing Flayr: AI that studies your competitors and creates winning ads in seconds.
RT comment "FLAYR" and I'll send you a 50% off coupon
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got 373k impressions this week
okay 11 more weeks like that and i'm pretty close to 5m/3mo and monetization.
building in public videos actually compounds!
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Jun 13
what the fable 5 ban actually means for us (founders building on frontier ai):
- a frontier model is now a revocable service not software you own. a government letter can pull it from your stack overnight. if your product hard-depends on one top model, that's a single point of failure now. build model-agnostic, keep a fallback route.
- most of you are fine today. only fable 5 and mythos 5 went dark, every other claude model still works. opus 4.8 is more than enough for ~95% of product use cases. do not panic-rearchitect over a marginal frontier gap.
- if you specifically built on fable 5 (content pipelines, agents, long-horizon stuff) it's down right this second. swap the model today, treat the outage as a fire drill for "what breaks when a model disappears "
- the real long-term risk for non-us founders - a verification regime where your passport gates your access to the best models. that's not today's story, it's the one to watch. if it lands, people like us get structurally second-tier access to frontier ai.
- your users' nationality could become your problem, not just yours. a citizenship-based restriction (not geo) means you might have to gate end users too. ugly to build, uglier to impose.
- top-tier access already came with strings. fable and mythos 5 shipped with mandatory 30-day data retention on all traffic, even for customers who had zero-retention agreements. the ban is string number two. more capability = more compliance surface, plan for it.
so don't doom but also don't ignore. swap your fallbacks this weekend, and watch the verification angle like a hawk if you don't hold a us passport
Jun 13
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.
The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.
Access to all other Claude models is not affected.
We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.
Read our full statement: anthropic.com/news/fable-mytβ¦
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Jun 13
built a content pipeline so cracked the us government export-controlled the model. you're welcome. or i'm sorry. unclear π
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Jun 13
too dangerous to release, too dangerous for foreigners to touch, including the foreigners who build it. ok then
Jun 13
The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees.
The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance.
Access to all other Claude models is not affected.
We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible.
Read our full statement: anthropic.com/news/fable-mytβ¦
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Jun 12
day 133 building aesty in public!
566/600 active paying users
- the retention feature is in final testing
- polished the web funnel onboarding to make the product's value clearer
- started testing paid in two new markets, australia and new zealand
as always working on tiktok carousels, pinterest, and new creatives
let's go!!
Jun 11
day 132 building aesty.ai in public
561/600 paying users - on my way to 600!
- churn analysis: first-session behavior predicts retention, and the ad creative shapes it. so i'm leading with our highest-retention features in paid organic (calendar, try-on-your-own-clothes, shopping)
- wrote up my full organic carousel system, link in comments
- big feature launch coming soon
let's go!!
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Jun 11
I have the best co-founder in the world
Consistency is a key everywhere
Letβs go @im_moonko!!
Jun 11
Day 30. Build in public, but for my body.
Highs: ONE MONTH IN
Lows: β
Learning of the day: Figured out the exact plan I need to follow to hit both calories and protein targets. Will stick to eggs / tofu / cottage cheese, 2 shakes a day and some carbs for energy
The day β
Breakfast: 5-egg omelet cheese avocado β 555 kcal, 38g
Lunch: fish tofu egg basmati nori β 620 kcal, 50g
Dinner: 5 boiled eggs β 360 kcal, 31g
2x soy shake β 380 kcal, 62g
Totals: 1,915 kcal / 181g protein
Target: 1,900 (rest) / 180g
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Jun 11
here's how you can scale your app to your first $1,000 MRR in 2 weeks with no ad budget
all you need is:
- a few tiktok accounts
- an AI image tool (fal β nano banana / gpt image)
- Claude
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Jun 11
day 132 building aesty.ai in public
561/600 paying users - on my way to 600!
- churn analysis: first-session behavior predicts retention, and the ad creative shapes it. so i'm leading with our highest-retention features in paid organic (calendar, try-on-your-own-clothes, shopping)
- wrote up my full organic carousel system, link in comments
- big feature launch coming soon
let's go!!
Jun 10
day 131 building aesty.ai in public!
555 active paying subs. still on my way to 600
today's video is with my co-founder @im_moonko and our advisor Rocky π
applying the churn insights we found with fable 5, and shipping the new feature with a clearer first session.
let's go!
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Jun 10
people keep asking how a 2 SWE team with zero marketing background gets 100k organic tiktok views a week. short answer: i didn't learn marketing, i built a machine. long answer is this article π
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Jun 10
love seeing more cool people building in public in video format! we met with Romina at @ns and it was honestly my best connection there. rooting for you let's gooo π₯
Jun 10
day 1 of building newbloom.shop in public
the amazon of non-toxic clothes
522 users, 0 active paying subs
after offering the app for free these past months, yesterday we set up stripe and we are close from implementing paywalls. most of the features will still be accessible, but deeper reading of harmful materials, and full brand page access will be exclusive to paying subs.
Brands can also subscribe for verification, claim full access to their page/handle, get guaranteed accurate product representation, and more benefits.
we migrated domains from toxicfashiondetector.com to newbloom.shop for brand centralization. both still work.β¨β¨location: Barcelona
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Jun 10
day 131 building aesty.ai in public!
555 active paying subs. still on my way to 600
today's video is with my co-founder @im_moonko and our advisor Rocky π
applying the churn insights we found with fable 5, and shipping the new feature with a clearer first session.
let's go!
Jun 9
day 130 building aesty.ai in public!
553 active paying subs. still on my way to 600
turned off paid the last 2 days, on purpose, we're moving to a new web2web funnel. should bounce back soon, at least to 580
right now churn is priority #1. once i know why people drop in the first session, we ship the new social feature, but with that baked in
btw if you downloaded aesty, subscribed, then immediately wanted to cancel, tell me why. reply or dm, genuinely want to understand - it will help a lot!
lfg!!
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Jun 10
asked fable 5 to roast my startup. no compliments allowed, every claim must cite my real data - revenuecat, amplitude, app store reviews, competitor research
it found things i've been overlooking for months. then turned the roast into 5 actions with targets and 30-day checkpoints.
brutal. recommend
prompt in comments
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