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Kimberly Lancaster @newscaster

Strategic #PR and #marketing consultant. Founder of @CasterComm. Highly opinionated. Rarely wrong.

Joined October 2008
  • Tweets 17,387
  • Following 2,189
  • Followers 4,022
1,870 Photos and videos
Seventeen billboards advertising various AI companies, services, tools between SFO airport and Embarcadero. I am so NOT in Vermont.
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Microsoft updates acting like my computer manages a fucking NASA launch is bit much.
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An end for some is the beginning for others, and with that I have sold @CasterComm to long time leaders @alexcrabb and @CasterPete News: castercomm.com/who-we-are/bl…

Caster Communications Announces Ownership Sale to Alexandra Crabb and Peter Girard - Caster...

Founder Kimberly Lancaster to Exit After Transition Period

castercomm.com
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Paying for a streaming service and still getting non stop ads sucks @peacock - you’ve made it so hard to watch the Olympics. Not cool. #unsubscribe
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Happy New Year is nothing compared to T minus 96 hours until I fly to #CES2026
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I am definitely sometimes late. Sometimes I am earlier than others and later than some. Sometimes I want to miss the preamble. But yeah, I run late. 😮‍💨 apple.news/A_p52q33kQc6UVhbw…

Some people are always late. Science can explain why.

Are you a multitasker, a free spirit, or an overly optimistic planner? Experts say these are some of the traits that explain why some people are always running behind.

apple.news
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People are rarely sorry for what they say or do, they’re just sorry they got caught.
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My theme today: Respond in a helpful way or fuck off.
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When does someone write “life of a PR girl” that’d be all drama and cynicism mixed with jubilation and joy.
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Great line. “Not everything is supposed to make you comfortable.” #preach
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Hate is an epidemic.
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Behind the scenes ⁦@HunterDouglas⁩ today. So much to reveal. 👏
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I laugh because it IS so true.
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The helicopter parents are spending stupid amounts of $$$ on college dorm rooms. Wait until the see how trashed it is at the end of the year because the cleaning service doesn’t come weekly. 🤷‍♀️ apple.news/AxxQzqYwUS2ml90YK…

How Parents Hijacked the College Dorm

The spaces were once furnished by scrappy kids. Then the adults entered the room.

apple.news
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Price rising isn’t sneaky. It’s in your face, but what are you going to do? Not buy blueberries and milk? Skip your electric bill? It’s everywhere even if you’re buying locally. apple.news/AP-xkIDM-TWK5NKBM…
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Kimberly Lancaster retweeted
Caster Communications@CasterComm
22 Aug 2025
It's #CES season. Are you ready? This week's Caster Blog lays out the foundation #tech companies need now to succeed in January: rb.gy/wdocje
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So how much Intel stock do I have? #AskingfortheAmericantaxpayer
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It’s a logo people. 🤦‍♀️
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Five places I won’t be traveling to - order isn’t important since it doesn’t matter to the bed bugs…Chicago, Cleveland, Detroit, Los Angeles, & Indianapolis. Fuck the tape on the peephole and a stop on your door, check for these. 🧐 apple.news/AmCzSA8pJT8-T433A…

This City Has the Worst Bed Bug Problem in the U.S. With the Most Hotel Infestations

Orkin’s annual bed bug report reveals the most affected cities—and which ones are finally seeing fewer infestations.

apple.news
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I’m hearing lots of industry friends are not attending #CEDIAExpo this year, varying reasons including #IFA, budgets, missing exhibitors, slow news cycles. The @CasterComm team will be there along with a handful of clients. Let us know if you’ll be around.
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