Entrepreneur in the digital marketing, SaaS, and AdTech/ MarTech spaces. Sharing experiences in digital marketing. Co-founder of @traaqr & @myadvocado

Joined July 2012
65 Photos and videos
Brian Handrigan retweeted
6 Sep 2022
🔉 We just landed data and tech expert Harold Geller as our new Vice President of Strategic Development. This is a 💯 deal as we continue to grow our leading data platform. Learn more via @MediaPost/@mp_joemandese hubs.li/Q01lFVZS0

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Brian Handrigan retweeted
6 Sep 2022
Get ready to focus because this piece is all about attention metrics. Why are they important and why aren’t more companies adopting them? @goodflo dives into these questions via @CampaignLiveUS. 🥑hubs.li/Q01lBvdp0
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Brian Handrigan retweeted
26 Aug 2022
🦹 Did Google just become a Disney villain? Not exactly. But Disney is cutting some ties by taking more control over its tech stack. Learn how this move sets a precedent for companies looking to gain connection with audiences 🥑 hubs.li/Q01kZfgn0 via @advertisingweek
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Brian Handrigan retweeted
24 Aug 2022
👋 Hey, Netflix! Advertisers are at the 🚪, and they’re going to want to see your subscriber data. Now that the company plans to enter the ad space, how will they do so in a business where data is more important than ever? 🥑 hubs.li/Q01kNq100 via @MediaPost
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Brian Handrigan retweeted
18 Aug 2022
🧱 Is Apple adding another brick in the wall? While its rumored #DSP sparks concern around consumer privacy, there is another question that lurks in this venture. ❓Will it reduce data transparency even further? 🥑 hubs.ly/Q01kjQXF0 via @MMMnews/@goodflo
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Ted Koplar was a giant among men who had vision that stretched far beyond what most of us will ever glimpse. He was always there to support & encourage you. We will miss him immensely and will continue the work to build the company that his vision launched Brian & Jeff @jlinihan
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Brian Handrigan retweeted
22 Mar 2021
You're invited! Join our panel of experts as they share their perspectives on the evolving digital landscape on April 1, 2021 at 11AM CST
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Check out these 11 ideas on how to use #MachineLearning in #Advertising on @Forbes_Agency - and the one suggestion from @myadvocado. forbes.com/sites/forbesagenc…
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To me, Tony Hsieh was much more than his Zappos fame. His willingness to walk away from millions of dollars (because he couldn’t stand going to work after his first exit) and focus on company culture inspired me to build a culture that I can be proud of every day. RIP Tony.
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Brian Handrigan retweeted
If Data Is The New Oil, Why Are So Many Advertisers Squandering It? bit.ly/2INAtdR via @next90guy

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If data is Advertising's most valuable resource, why are so many wasting it or worse? If you are committed to getting your data house in order, read my newest piece on @Forbes and get practical tips on identifying your data blindspots. hubs.li/H0B95lH0

Brian Handrigan retweeted
6 Nov 2020
A recent Digital News Daily study proves what we tell our customers - TV ads paired with digital ads create the best results! We can help you bridge your platforms - reach out today. #digitalads #digitalmarketing #crosschannelmarketing
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Brian Handrigan retweeted
3 Nov 2020
Advocado Activate works with more than just broadcast signals - we detect weather events & forecasts too! This strategy is perfect for pharmaceutical, home improvement, and agricultural advertisers. Take the next step in your marketing strategy and reach out to us today!
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Brian Handrigan retweeted
5 Oct 2020
A Digital News Daily article highlights how TV Digital advertising maximizes consumer engagement & recall. Advocado helps advertisers to sync marketing efforts across channels in this exact way! Let's take your advertising strategy to the next level. hubs.li/H0xlTBr0
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Brian Handrigan retweeted
18 Sep 2020
Avocados are notorious for their fleeting window of ripe perfection. Advocado's technology helps advertisers capture consumer attention at its peak, driving more site traffic, leads, conversions, & sales in the micro-moment. Because losing to the competition is the pits. 🥑
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Brian Handrigan retweeted
31 Aug 2020
We're excited that Jeff Linihan, our President, Co-Founder, and COO had the opportunity to join The STL Leaders Podcast this month! Tune in to hear his golden advice on leadership - which centers around putting people first. hubs.ly/H0vhMS80

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Brian Handrigan retweeted
31 Aug 2020
Advocado Activate boosts your digital campaigns online when it detects a selected advertisement broadcasting on television. This provides an opportunity for consumers to experience the #omnichannel; with boosted digital campaigns, consumers can easily identify your brand online.
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Brian Handrigan retweeted
26 Aug 2020
Just like lime juice and cilantro are key ingredients in amazing guacamole, #reach and #precision are key to a successful marketing strategy. Learn how Advocado helps companies optimize the reach of offline media & the precision of digital advertising! hubs.ly/H0v4dvs0
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Brian Handrigan retweeted
24 Aug 2020
Advocado Activation helps you maximize the micro-moment, boosting your digital visibility and user engagement. Chat with us today - let's make your dreams come true. 🥑 #userengagment #digitalvisibility #activation
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Brian Handrigan retweeted
22 Aug 2020
All your Advocado questions = answered. Tune into the Startup Hustle Podcast, featuring our own Co-Founder, President, and COO, Jeff Linihan, to hear how our software works to make advertising better! hubs.ly/H0tXBTD0
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