🔉 We just landed data and tech expert Harold Geller as our new Vice President of Strategic Development. This is a 💯 deal as we continue to grow our leading data platform.
Learn more via @MediaPost/@mp_joemandesehubs.li/Q01lFVZS0
Get ready to focus because this piece is all about attention metrics. Why are they important and why aren’t more companies adopting them?
@goodflo dives into these questions via @CampaignLiveUS.
🥑hubs.li/Q01lBvdp0
🦹 Did Google just become a Disney villain? Not exactly. But Disney is cutting some ties by taking more control over its tech stack.
Learn how this move sets a precedent for companies looking to gain connection with audiences 🥑 hubs.li/Q01kZfgn0 via @advertisingweek
👋 Hey, Netflix! Advertisers are at the 🚪, and they’re going to want to see your subscriber data.
Now that the company plans to enter the ad space, how will they do so in a business where data is more important than ever?
🥑 hubs.li/Q01kNq100 via @MediaPost
🧱 Is Apple adding another brick in the wall? While its rumored #DSP sparks concern around consumer privacy, there is another question that lurks in this venture.
❓Will it reduce data transparency even further?
🥑 hubs.ly/Q01kjQXF0 via @MMMnews/@goodflo
Ted Koplar was a giant among men who had vision that stretched far beyond what most of us will ever glimpse. He was always there to support & encourage you.
We will miss him immensely and will continue the work to build the company that his vision launched
Brian & Jeff @jlinihan
To me, Tony Hsieh was much more than his Zappos fame. His willingness to walk away from millions of dollars (because he couldn’t stand going to work after his first exit) and focus on company culture inspired me to build a culture that I can be proud of every day. RIP Tony.
If data is Advertising's most valuable resource, why are so many wasting it or worse? If you are committed to getting your data house in order, read my newest piece on @Forbes and get practical tips on identifying your data blindspots. hubs.li/H0B95lH0
A recent Digital News Daily study proves what we tell our customers - TV ads paired with digital ads create the best results! We can help you bridge your platforms - reach out today.
#digitalads#digitalmarketing#crosschannelmarketing
Advocado Activate works with more than just broadcast signals - we detect weather events & forecasts too! This strategy is perfect for pharmaceutical, home improvement, and agricultural advertisers. Take the next step in your marketing strategy and reach out to us today!
A Digital News Daily article highlights how TV Digital advertising maximizes consumer engagement & recall. Advocado helps advertisers to sync marketing efforts across channels in this exact way! Let's take your advertising strategy to the next level.
hubs.li/H0xlTBr0
Avocados are notorious for their fleeting window of ripe perfection. Advocado's technology helps advertisers capture consumer attention at its peak, driving more site traffic, leads, conversions, & sales in the micro-moment. Because losing to the competition is the pits. 🥑
We're excited that Jeff Linihan, our President, Co-Founder, and COO had the opportunity to join The STL Leaders Podcast this month! Tune in to hear his golden advice on leadership - which centers around putting people first.
hubs.ly/H0vhMS80
Advocado Activate boosts your digital campaigns online when it detects a selected advertisement broadcasting on television. This provides an opportunity for consumers to experience the #omnichannel; with boosted digital campaigns, consumers can easily identify your brand online.
Just like lime juice and cilantro are key ingredients in amazing guacamole, #reach and #precision are key to a successful marketing strategy. Learn how Advocado helps companies optimize the reach of offline media & the precision of digital advertising!
hubs.ly/H0v4dvs0
Advocado Activation helps you maximize the micro-moment, boosting your digital visibility and user engagement. Chat with us today - let's make your dreams come true. 🥑
#userengagment#digitalvisibility#activation
All your Advocado questions = answered. Tune into the Startup Hustle Podcast, featuring our own Co-Founder, President, and COO, Jeff Linihan, to hear how our software works to make advertising better!
hubs.ly/H0tXBTD0