As this year marks 10 years of the Brand Impact Awards, we have some special awards to announce…. First up is Client of the Decade. And the winner is… The BBC! #BrandImpactAwards
Best of Show 2023 goes to @JRS_London for its incredible work for Veg NI. And it won the Social Impact Award too! Congratulations! 🎉 #BrandImpactAwards
Another few days to get your best branding in front of our biggest-ever panel of global branding experts.
Enter now at brandimpactawards.com#BrandImpactAwards
The 10th-annual #BrandImpactAwards closes midnight on Friday 7th July. Enter your best branding now: brandimpactawards.com
Work is judged in the context of its sector by a truly world-class panel of global branding experts. Meet them all here: brandimpactawards.com/2023/j…
Categories at the #BrandImpactAwards 2023 include Culture, Entertainment, Not-for-Profit, Education, Sport, and FMCG.
Plus four Craft in Branding categories: Copywriting, Illustration, Typography and Motion.
And an all-new category: Brand Strategy.
brandimpactawards.com
Five questions to ask to apply purpose in a meaningful way, according to @workwithkin at @dandad festival.
Is your project:
Doing good? vs Doing no harm
Essential? vs Opportunistic
Enduring? vs Ephemeral
Contagious? vs Isolated
Well-cast? vs Mis-cast
Coca-Cola’s four ingredients of iconic design: Instantly recognisable. Legible as a shorthand. Transcends its subject. Permanently changes our understanding and perception. @CocaCola’s Rapha Abreu @dandad
Calling out the sweeping manifestos of some ‘purpose-led’ brands @thomaskolster@dogoodvertising argues it’s more effective to focus on specifics - ways to help influence behaviour in a meaningful, constructive way (even if small) @dandad