User experience & product design leader, advisor, coach, speaker. Founder of @CraftAndRigor. Loves pizza & D&D. Past: Meta, AWS, Deloitte, Ubermind. He/him.

Joined December 2006
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22 Sep 2025
I came here to say this: Of the folks I regularly read in the UX field & adjacent areas, and once you filter out automated posts, RTs only posts, posts broadcasted across multiple platforms, & scheduled posts, only a few folks are active here. Why are you still here reading this?
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9 Jan 2025
Seven years ago today I officially launched Craft & Rigor to help businesses that needed guidance on establishing, growing, & improving the effectiveness of design & research orgs. Visit craftandrigor.com to learn how I can help you & your business succeed.
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27 Dec 2024
I came back on here just to post this: Happy birthday, @joenatoli! I hope you are celebrating the occasion. I miss our chats and great discussions. Keep well my friend.
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13 Nov 2024
Heads up: I’m rarely on this app anymore, tho I came here every once in a while to see the 5 folks that haven’t made the leap to a place that is not such a toxic hell hole. So where am I these days? Well, I’m absolutely loving the UX & design community over on Threads. 🧡
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5 Nov 2024
Not that it’s going to help with the misinformation and false equivalency going on here today but I will not stand for glorifying violence.
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24 Oct 2024
Love it or hate it but the truth is designers (UX & product) don’t ship, teams do. A designer may try to do everything in their power to get something out the door but ultimately it requires the collective team to make it really happen. 1/
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24 Oct 2024
So when it comes to critique of work that has shipped, especially in the context of quickly reviewing candidate portfolios, it is very important to understand the “why” behind those design decisions as well as business decisions that may have impacted the design. 4/
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24 Oct 2024
So, when asked to participate in a design candidate interview process, lead with empathy, understand the context, and avoid the need to be the bouncer or gatekeeper for the design org. That won’t help you find the best talent. 5/
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Nick Finck retweeted
26 Aug 2024
IT'S HERE! Weighing in at a hefty 294 pages, I am proud to report that @leahbuley and my 2nd Edition of THE USER EXPERIENCE TEAM OF ONE is indeed a no-stone-unturned survival guide for #UX and #ProductDesign practitioners of all kinds. I'm going to put my humility aside, friends and say this: if you're just starting out or are transitioning from another industry, I've got two words START HERE. There is simply no better, clearer, simpler or more practical guide to all you need to know about this job. That was true of Leah's original release a decade ago — and I've done my level best to make sure it's absolutely true now, after ten years of seismic changes in all we do — and all the ways we do it. Absolutely beyond honored to have my name on this — and deeply grateful to both @RosenfeldMedia and Leah for the opportunity to do it. And to have @jjg write the foreword is truly a full-circle moment for me I still can't quite get my head around. I'll be sharing more in the days and weeks to come — but you can learn more and and save 15% on pre-orders right here: rosenfeldmedia.com/books/the…
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29 Jul 2024
What’s one of the best ways to start your work week? A great talk on "Creating New Ideas from Diverse Insights & Inspirations!" by @kevinbethune, of course! He’s giving a more comprehensive course on “Unkocking Strategic Innovation through effective design leadership” coming up:
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19 Jun 2024
If you’re on Threads & especially if I were follow eachother here, please share your Threads username so we can connect there. I am far more active on Threads, like much of the UX & Product Design community. I get it if you don’t want to use it, but that’s where I’m mostly at.
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Nick Finck retweeted
Are you saying AI is solving the wrong problem?
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Nick Finck retweeted
I just got rejected from something I really wanted. I had a moment of sadness and then remembered that rejection is protection and redirection. Something better is coming along. NO stands for Next Opportunity
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22 May 2024
Hey @Walmart, your design org just lost 13% of their productivity, their job satisfaction just dropped by 22% (91% are leaving), you added ~71 more unpaid minutes to their workday, & operating costs just increased by $3.3 million. Congrats, you just pissed off your shareholders.
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6 May 2024
We’ve gone from “Don’t get in the way of the user trying to accomplish something.” to “Let’s wow the holy living crap out of the user.“ Can anyone share where these kinds of approaches, to this degree, objectively & measurably increased conversion & revenue for the business?
3 May 2024
If your website doesn’t take me through a portal to another dimension, what are you even doing?
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