Customer obsession can start before you write a single line of code.
Let me explain.
When you keep hearing the same problems over and over again, you can’t help but start to develop empathy and compassion for your future customers. That empathy can quickly turn into customer obsession.
For Nira this happened soon after the IT teams we spoke with all kept telling us the same things.
"We need something that doesn't just monitor our systems, but actually helps us fix problems."
"We need something that deeply integrates with our existing tools and doesn't just sit on top of them."
"We need a tool that provides real value and isn't just another chore to manage."
“We want a tool that doesn't require a PhD to use."
IT managers, directors, and even CIOs would share these sentiments with us multiple times per week.
The tools that existed for IT, they told us, were woefully inadequate. And they wanted us to make something that solved their problems, but that was ten times better than the rest of the tools that were out there.
They wanted a platform that was intuitive, easy to use. And frankly, actually worked as they expected.
We set out to build a product that would address these pain points better than any tool available in the market. We didn't want to create yet another administrative tool for IT to wrangle. The goal was to build a platform that was truly innovative and deep in its capabilities.
To do this, we talked to as many IT professionals as we could to understand why products in the market failed and succeeded. We heard story after story of how difficult it was to accomplish even simple tasks in other tools.
Then we went further. Our research included analyzing job descriptions of IT roles to make sure we understood what each role (i.e. Senior Manager, CIO) was responsible for and how it related to our product. We also dug for insights within reviews of both small and large cybersecurity products. What we learned consistently backed up what we had originally heard from IT teams.
These insights were all poured into hundreds of pages in Google Docs and Sheets. It was the foundational work that informed what Nira has become. Reviewing it regularly has helped clarify our roadmap time and time again.
Today, customers tell us that Nira is intuitive, powerful, and truly different from anything else that is out there.
Customer obsession before writing a single line of code is how we got here.
That leads me to a question for you. We’re all users of so many different physical and digital products. From our favorite note taking app or device, to our cars or the software we use at work to make our lives easier. So here’s something to ponder.
When was the last time you felt like a product you used was built out of customer obsession? How did it make you feel?