Traveling to India for @EFDevcon? I put together a Mumbai India guide from a local perspective, transport, stays, food, safety, and more. Bookmark this 👇 notion.so/Devcon-India-Mumba…

2026 event trends are shifting from logistics-led to behaviour-led. The strongest events now optimise for: - engineered serendipity - adaptive environments - AI-curated attendee journeys - participation-first programming - emotional pacing - high-context micro interactions The future of events looks closer to game design behavioural psychology than traditional production.

Justin Bieber at Coachella, just proved product is key. No massive production, no distractions, just him and the music and it still worked Feels like a reminder: when the core product is strong, you don’t need to overcompensate In Web3 we keep adding layers, campaigns, activations, hype but maybe the real question is: would people still show up if you stripped it all back?

Didn't use my AirPods for a few months and now the case is dead. Anyone know any hacks? Should I get it fixed or is it doomed and dead? 👀👀

Visa issues ensured I couldn’t make it to France this month, but I’m looking forward to my feed being populated by @ParisBlockWeek content. At least I can vibe with it remotely.

Always exciting to see your circle grow and evolve. This is really special.

Monday thought: Most event marketing misalignment isn’t because teams don’t try it’s because they meet too late I’ve seen this everywhere- marketing asks “what’s the story?” events ask “what’s the plan?” sales asks “who do I talk to?” …on different timelines By the time you align, the event’s already happening

We’ve entered the new version of LinkedIn/X storytelling. Before this it was: “we’re hiring!” (we weren’t) Now it’s: “we cracked the system” (we didn’t) Most of these posts optimise for engagement, not accuracy. Job search isn’t broken because you’re not using the right prompt It’s broken because: - roles aren’t clearly defined - hiring teams aren’t aligned - and signal is buried under volume No prompt fixes that.

I'm a #Taurus don't be ________ around me...

My favourite part of being contacted by recruiters on LinkedIn: - Asking about my experience when it’s clearly detailed on my profile - Not sharing a job description upfront to check alignment - Being super responsive at the start and then disappearing - No response or acknowledgement to follow-ups I get that recruiters are busy and speaking to multiple candidates, but it really takes a few minutes to close the loop on a conversation. Experiences like this make me increasingly sceptical when being reached out to, especially when it feels like my profile hasn’t even been read. If you’re a recruiter, please do better. Thanks for coming to my TED Talk.

It’s 10:20pm here in India and a thought on Web3 teams, specifically how marketing and events can work more effectively together in the current market environment. A few practical shifts: - align on who the room is for, not just footfall - build one shared narrative pre/during/post event - treat side events as distribution, not just logistics - capture signal (content, intros, insights) in real time In a more selective market, tighter alignment between marketing and events isn’t optional, it’s what determines whether an event creates momentum or just activity.

“You’re hiring a Web3 Marketing Manager” has quietly evolved into something much broader. Today, the expectation often spans: - Ecosystem and DAO strategy - Layer 2 and technical narrative building - Onchain analytics and performance tracking - Community management and growth - Tokenomics understanding - DeFi, NFT and partnership marketing - Event curation What used to be a focused role now sits at the intersection of product, growth, community, and strategy. This shift raises an important question for teams: are we hiring for a role, or trying to consolidate an entire function into one person? Clarity here will define both outcomes and retention.

Web3 conferences are incredibly well planned… on paper. Clean stage layouts Sponsor zones mapped perfectly Back-to-back agendas that look great online And then you’re on ground: - 3 “must-attend” things at the exact same time - bottlenecks where everyone is either stuck or leaving - never enough coffee stations (always a queue somewhere) - signage that either saves you or sends you in circles - WiFi that taps out on Day 1, like clockwork - side events competing like it’s a festival lineup We optimise for agendas and optics but not for how people actually move, meet, and stay The real flow isn’t the schedule it’s the path people naturally take through the week. @EFDevcon @EthCC @token2049 @money2020 @ethconf @EthereumDenver @consensus2026 @ParisBlockWeek @dappcon @ETHGlobal @SolanaEvents @kbwofficial

Wasn’t at @EthCC this year, but from the chatter on X - it felt very Cannes-coded: - days anchored around the main conference, nights fragmented across the city - overlapping side events forcing constant trade-offs - people clustering into familiar circles rather than broad networking - and a noticeable mix of builders more institutional/TradFi presence in the same rooms Less a single event, more a city-wide flow you had to navigate well.

Bear market side events hit different. No fluff, no inflated hype, just signal. If you’re hosting or sponsoring right now: - Don’t throw a party, host a room people want to stay in - Trade big stages for sharp, curated conversations - Fewer guests, higher intent - Give people something to leave with (insight > merch) Bull runs are for visibility. Bear markets are for credibility.

Hot take: the best Web3 side events aren’t the ones with the loudest DJs or the longest guest lists. They’re the ones where: > WiFi actually works > Panels start (roughly) on time > Someone explains something clearly for once > Founders aren’t just speed-running conversations > And the afterparty isn’t the main utility Bonus alpha: good coffee > open bar ☕️

Out touching sand.

Absolutely agreeeee

The @fhenix team knows how to host an event. Great vibe and energy. The highlight of any event or conference is the friends you make and the network you expand. Fun catching up with @TonyCatoff and his India adventures. #mumbaiblockchainweek #ethmumbai

Women in Web3 meet-up by @shefiorg and @yodl_fi was an absolute delight. Always great meeting fellow women in Web3, exchanging stories, sharing journeys, and hearing about what everyone is building across the space. @prekshaa_c @OrnellaWeb3 @shrutiKohli_13