ran a software dev agency for 7 years
25 employees, tons of clients, looked successful from the outside
but our GTM was completely broken
we were doing what everyone else was doing: scraping LinkedIn for "prospects"
cold emailing VPs who had no clue we even existed, let alone needed us
burning through lead lists like they were going out of style
2% reply rates and we thought that was normal
meanwhile we're bleeding cash, can't scale, barely keeping the lights on
7 years of this and we went bankrupt
had to lay everyone off and take a 9-5 at a fintech startup
but something hit me while working my day job
people were literally posting "i need a developer" on LinkedIn while i was busy annoying strangers in their DMs
the warmest leads were right there asking for help and i completely missed them
now i'm building
intentsly.com (nights and weekends) to catch these intent signals in real time
because the best GTM isn't about hunting for prospects, it's just finding people who are already looking for you
ran a software dev agency for 7 years
25 employees, tons of clients, looked successful from the outside
but our GTM was completely broken
we were doing what everyone else was doing: scraping LinkedIn for "prospects"
cold emailing VPs who didn't even know they had problems we could solve
burning through lead lists like they were going out of style
2% reply rates and we thought that was normal
meanwhile we're bleeding cash, can't scale, barely keeping the lights on
7 years of this and we went bankrupt
had to lay everyone off and take a 9-5 at a fintech startup
but here's the thing that hit me while working my day job:
people were literally posting "i need a developer" on LinkedIn while i was busy annoying strangers in their DMs
the warmest leads were right there asking for help and i completely missed them
now i'm building
intentsly.com (nights and weekends) to catch these intent signals in real time
because the best GTM isn't about finding prospects - it's about finding people who are already looking for you