Starbucks main AI use case is finding right sequence to serve 4 types of orders: counter, pick-up, delivery and drive-thru. Huge logistical challenge and why it spent $450m on a project (Siren System) to remake the bar layout. Starbucks makes $1B extra a year if each of its 40,000 store serves only 5 more drinks a day. This video shows the optimized layout with key ingredients (pumps, caffeine, dairy, ice) placed in a certain order. A major reason for the makeover is that there are 380B potential drink combinations at Starbucks. And orders have gotten so ridiculously elaborate, that the average wait time is 5 minutes. Take a Mocha Frappuccino: ▫️Under the old system, it takes 16 steps and 87 seconds ▫️Under Siren System, it will be 14 steps and 36 seconds. Helps the baristas manage the crazy volume of orders from app and in-person. The Siren System initiative was started under Starbucks previous CEO. If the new AI initiative can actually prioritize the orders correctly, it’ll remove bottlenecks and reduce wait times. *** More Siren System: bloomberg.com/news/features/… Starbucks AI: fortune.com/2025/10/16/starb…

An entirely new way to measure time has been discovered thanks to quantum physicists studying strange patterns inside atoms. In a recent study from Uppsala University, researchers found a method of telling time that doesn’t rely on a ticking clock or a clear starting point. Instead, it uses the natural patterns created by energized atoms, specifically, helium atoms pumped into extreme energy states known as Rydberg states. These atoms behave very differently at the quantum level, where electrons don’t move in predictable paths but follow odd, wave-like behavior. When electrons are nudged into these Rydberg states with lasers, their movements form patterns known as Rydberg wave packets. These wave packets can interfere with one another, like ripples crossing in a pond, creating complex patterns that change over time. It turns out that these interference patterns act like fingerprints, and each one matches a specific moment in time. What makes this remarkable is that you don’t need a clear “start” to track how much time has passed. Instead, you can look at the pattern itself and identify exactly where in time you are, kind of like being able to tell how far into a song you are just by hearing a few notes.