Everyone is still arguing about whether AI content should be labeled.
The law already decided that. It starts in August.
The open question is quieter. Who can actually prove what their model made, after the fact, without taking their word for it.
That part only gets solved by a record, not a label.
the EU spent 7 months and hundreds of experts writing the rulebook for AI content labels.
their own conclusion: no single watermarking technique is reliable enough. you need layers.
final code published this week. Article 50 applies 2 August, 52 days to go.
a label slapped on at publish can be stripped, cropped, or screenshot away. a record made at capture survives all three.
ProofSnap does the capture part. the part the watermark can't.