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numeratorone @numeratorone

Numerator is a data and tech company reinventing market research.

Joined September 2018
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We're pleased to be featured in the Category Management Association’s CatMan 3.0, a playbook for establishing a CatMan process, evaluating success, & driving strategy. Access the full playbook here (CMA log in required): bit.ly/3rrYJVf #CMA #CatMan #CategoryManagement
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Did you know that Numerator Promotions Intel processes over *61.4M* ad blocks each year, and captures automated & near-real-time insight into shifts across print & digital promotional tactics? Learn more about our solutions here: bit.ly/3nE9tyz #promotions #promointel
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Register for next Tuesday's (1/18) webinar, Cooking Up the Future of Eating, to learn how the pandemic has changed eating behavior, and which shifts will stick. bit.ly/3zWVR6N 🍴 #consumerbehavior #shoppingbehavior #cooking #dining
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Join our upcoming webinar this Thursday 1/13 at 11 AM ET to learn more about Canadian Gen Z drinkers, including how consumers plan to shift their BevAlc spend in response to inflation. Register today: bit.ly/3J5nSwS #bevalc #genz #canadianconsumerinsights
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33% of consumers say they'll need to purchase supplies to make their New Year's resolutions successful – but 49% say that inflation may prevent them from keeping their resolutions. Learn more: bit.ly/3EQP4MF #newyearsresolutions #2022resolutions #inflation
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Join us on January 13 for a webinar on Canadian Gen Z drinkers, including their preferences, attitudes, and purchase behaviors as it relates to alcoholic beverages: Insights on the Rocks: Strategies to Engage Canadian Gen Z Drinkers Register today: bit.ly/3J5nSwS
Among Canadian consumers, key metrics for Cold, Cough & Flu products are tracking above 2020 levels, with sales up 10% & household penetration up 3% (vs. YA). ❄️ Numerator Canadian Cold Weather Tracker: bit.ly/3IbcOOm #canadianshoppers #coldmedicine #consumerbehavior
According to our latest Numerator Smart Home Report, 1 in 4 households purchased smart-enabled devices in the past year alone, and ownership rates in several smart categories now surpass 50%. Get the full report: bit.ly/32sSoQu #smarthome #smartproducts
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More than 1/3 of in-store shoppers make a purchase on Amazon within a day, with categories like Home & Garden, Electronics, and Health & Beauty most impacted by showrooming. Get the full report: bit.ly/3F54sWH #amazon #showrooming #onlineshopping
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We're excited to announce our acquisition of HatchTank, a tech-enabled qualitative survey company. This powerful new combination of qualitative, quantitative, & panel-based research will provide you with even deeper consumer understanding. Full release: bit.ly/3EeQGPR
More than 1/3 of in-store shoppers follow up with an Amazon purchase within one day – 53% of Walmart shoppers and 38% of both Target and Costco shoppers. Read the highlights: bit.ly/3mdKiSP Get the full report: bit.ly/3F54sWH #amazon #walmart #target #costco
Do you know your Gen Z consumer? Join us tomorrow (12/16) at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend. Register today: bit.ly/3oDSIoc #genz #genzconsumers #consumerbehavior
As seen on CNN: "A late September survey of more than 14,000 consumers by market research term Numerator found that 20% said they would switch to cheaper brands if prices continued to rise." Read the full article: cnn.it/30pxz7S #cnn #inflation #consumerbehavior
As seen in Forbes: "According to data from Numerator, after a high-inflation summer, around 20% of consumers surveyed noted that they will or already had switched to cheaper brands." Read the full article: bit.ly/3EJrT7w #forbes #inflation #consumerspending
Do you know your Gen Z consumer? Join us on December 16th at 11 AM CT for the definitive guide on who Gen Z shoppers are, how they behave, and how retailers can win their spend. Register today: bit.ly/3oDSIoc #genz #genzconsumers #consumerbehavior
By Cyber Monday, more than half of consumers (54%) said they were mostly or completely done with their holiday gift shopping. 🎁 Read the release: bit.ly/3EkURdG. Get the full data: bit.ly/3lpCfSx #cyberweekend #blackfriday #holidayshopping #onlineshopping
56% of Cyber Weekend buyers also shopped on Amazon Prime Day this year - nearly the same as 2020 (55%), despite Prime Day moving from Oct to June. Read the release: bit.ly/3EkURdG. Get the full data: bit.ly/3lpCfSx #cyberweekend #blackfriday #holidayshopping
23% fewer Canadian HHs are buying Cold & Cough products vs pre-pandemic times. Check out our Canadian Cold Weather tracker for weekly insight on more cold weather categories: ❄️ Release: bit.ly/31mtgKI ❄️ Tracker: bit.ly/3IbcOOm #canadianshoppers #coldmedicine
Nearly two-thirds (63%) of consumers said they shopped early (before Thanksgiving) Cyber Weekend deals this year – up from 52% in in 2020. Read the release: bit.ly/3EkURdG. Get the full data: bit.ly/3lpCfSx #cyberweekend #blackfriday #holidayshopping
More than 9 in 10 consumers (91%) said they planned in advance to shop over Cyber Weekend, vs 84% who said the same in 2020. Read the release: bit.ly/3EkURdG. Get the full data: bit.ly/3lpCfSx #cyberweekend #blackfriday #holidayshopping #onlineshopping
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