main developer of bullet force, forward assault, assault bots (along with some other games)
Joined February 2014
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3.5 years ago I transitioned from being a software engineer to running a mobile gaming company
This is what I wish I knew at the beginning
1. Your players will call you greedy or your company will go out of business.
2. Ads work. As a software engineer, I thought no one clicked on them. I was wrong.
3. Organic content is not king. It’s spray and pray. Social media ads are like a sniper for finding customers. Both are good.
4. You need to earn the right to make a big game. Start with a game that you can make in less than 6 months.
5. You can’t MVP a game. Wait until you have a tight polished core loop to launch.
6. You can’t “fix” a bad game. Make a new one.
7. To make a great game you need someone that is 10x at: game design, coding, and visual design. This is usually 3 people. Partner/hire what you are missing.
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lucas wilde retweeted
8 Sep 2025
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lucas wilde retweeted
21 Jul 2025
There is a weird hauntology with a lot of AI imagery; parts of latent spaces that look like a style that *should* have existed, but didn’t.
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