OW enables everyone to create and transform experiences through stimulating our sense of smell.

Joined October 2017
33 Photos and videos
Pinned Tweet
We are beyond excited to introduce our new brand - @owsmellmadedigital is now: Hynt. The scent tech company transforming the way we sleep. Find us over on Bluesky (@ hyntlabs.bsky.social) and visit our new website at hynt.net/
1
30
OW Smell Made Digital retweeted
The Fifth Sense team was thrilled to be invited to the Hello Brain! exhibition at @TheCrick with @obristmarianna @ucl, Mary O’Shaughnessy from @CadentGasLtd and Azim Karimjee, Fifth Sense Trustee and Treasurer.
3
5
415
What a wonderful event by the @smellcareUK team! Congratulations to @obristmarianna and an interdisciplinary team of academic and clinical experts. We are proud to support this efforts with our digital scent technology @UKRI_News @NIHRresearch @ERC_Research
Thrilled about the success of the “Smell Above All: Where the Nose Meets Technology” event! Over 100 people joined us to explore the @EPSRC @NIHRresearch-funded Smell Care project.✨Special thanks to @ucl @uniofeastanglia @FifthSenseUK @o_widgets @FCC_UK and Tohoku University!👃
1
1
225
👏well done @obristmarianna | more to come on the integration of smell into XR environments 👃😎
Last keynote of the Summer School on XRTX! @obristmarianna is unlocking the power of smell in #XR experiences for us! 😊
2
6
269
OW Smell Made Digital retweeted
Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: rhs.org.uk/shows-events/rhs-…
5
9
720
Fantastic to see @obristmarianna showcasing our digital smell training solution as part of the @The_RHS Hampton Court Garden Flower show with @DuncanBoak @FifthSenseUK - smell digitally what the beautiful garden presents, designed by Scouarnec & Pease-Cox garden @ucl @RAEng_Hub
Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: rhs.org.uk/shows-events/rhs-…
1
7
175
Emanuela sat down with @DigitalFrontier to talk all things digital smell and crafting immersive experiences. read here: digitalfrontier.com/articles…

2
52
Last week our devices were part of @TextilesCC Regenerative Fashion Hub at @RichMixLondon - in collab with @uclcs, FarFalla is an immersive VR experience looking to the future of innovative, bio-based textiles! more info here: multisensoryexperiences.co.u…
1
2
153
a few more shots from last month's @RAEngNews National Engineering Innovation Late event at @LeakeStArches :) 📸 by Layton Thompson
1
5
477
feat. @obristmarianna of OW and @uclcs & our System and Application Engineer Devarsh Patel
2
66
We had a great time last night at the @RAEngNews National Engineering Day Innovation Late, exhibiting demos under the @LeakeStArches. Thanks to all involved and to everyone who tried out our devices and demos!
1
2
163
Our co-founders @maggio_emanuela & @obristmarianna were both at the @UniofOxford for the recent 9th International Symposium on Dialogue for Global Innovation (DFGI-9) - Emanuela a panelist, and Marianna a speaker on multisensory interfaces for sensory wellbeing.
2
109
Our collaboration with @foragervr is at the @BFI London Film Festival! Book to come and see it here: whatson.bfi.org.uk/LFF/Onlin…

1
2
356
As part of their Spotlight Series, our CEO Emanuela spoke to @RAEng_Hub about OW, the challenges of entrepreneurship, the wonders of scent technology and historical dinner party guests!
It's a new month, which means it is time for a new Spotlight Series blog! For September, we spoke to Dr Emanuela Maggioni, co-founder, CEO and CTO of @o_widgets, a hardware and software platform for digitising scents. What does this mean? Have a read to learn more about the world of digital scent and it's applications in research and immersive experiences: enterprisehub.raeng.org.uk/e…
2
9
768
Our CEO Emanuela will be giving a talk at @polimi's Extended Reality and Applications Seminar at the end of the month, on Smell Feedback in Extended Reality Applications🙃
4
8
431
Emanuela will be at the Museum at Heritage awards tonight, where our work on the Time Detectives project is nominated in the Best of Digital category!
Our multisensory augmented reality game ‘Time Detectives’ is nominated for ‘Best of Digital’ in the Museum and Heritage Awards this evening. 🏆🤞🍾🥂🙏. Thanks to our funders @weareinnovateuk @maryrosemuseum @royalholloway and luck to all the nominees! 🙌 #AR #multisensory
4
214
Our researcher @christofdawes & co-founder and Chief Scientific Officer @obristmarianna were both out in Hamburg at the end of April for @acm_chi! As part of our @ucl collaboration-project I-Smell, the team met met over 150 people across both days at our NoseGym booth
1
1
13
783
our interactivity demonstration got great feedback on the device, App, and new application ideas for the future of smell :)
1
63
OW Smell Made Digital retweeted
Together @IPGroupplc & @ParkwalkAdvisor are backing world-changing companies. Yesterday we held our Inspirational Female Founders panel event, showcasing some of the phenomenal #femalefounders within our portfolios: Dr Jane Jin, Dr Emanuela Maggioni, Lisa Patel and Dr Jing Zhang.
1
2
263