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OW Smell Made Digital @o_widgets

OW enables everyone to create and transform experiences through stimulating our sense of smell.

Joined October 2017
  • Tweets 112
  • Following 121
  • Followers 164
33 Photos and videos
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OW Smell Made Digital@o_widgets
4 Mar 2025
We are beyond excited to introduce our new brand - @owsmellmadedigital is now: Hynt. The scent tech company transforming the way we sleep. Find us over on Bluesky (@ hyntlabs.bsky.social) and visit our new website at hynt.net/
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OW Smell Made Digital retweeted
Fifth Sense@FifthSenseUK
9 Dec 2024
The Fifth Sense team was thrilled to be invited to the Hello Brain! exhibition at @TheCrick with @obristmarianna @ucl, Mary O’Shaughnessy from @CadentGasLtd and Azim Karimjee, Fifth Sense Trustee and Treasurer.
Image shows the Fifth Sense team with their guests in a large exhibition hall. Behind them is a big Hello Brain! sign and a big picture of a pink illustrated brain on a large window. The image shows left to right - Mags, Sally, Helen, Duncan, Sarah, Marianna, Mary and Azim.

ALT Image shows the Fifth Sense team with their guests in a large exhibition hall. Behind them is a big Hello Brain! sign and a big picture of a pink illustrated brain on a large window. The image shows left to right - Mags, Sally, Helen, Duncan, Sarah, Marianna, Mary and Azim.

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What a wonderful event by the @smellcareUK team! Congratulations to @obristmarianna and an interdisciplinary team of academic and clinical experts. We are proud to support this efforts with our digital scent technology @UKRI_News @NIHRresearch @ERC_Research
SmellcareUK@smellcareUK
26 Sep 2024
Thrilled about the success of the “Smell Above All: Where the Nose Meets Technology” event! Over 100 people joined us to explore the @EPSRC @NIHRresearch-funded Smell Care project.✨Special thanks to @ucl @uniofeastanglia @FifthSenseUK @o_widgets @FCC_UK and Tohoku University!👃
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👏well done @obristmarianna | more to come on the integration of smell into XR environments 👃😎
EURASIP Summer School XRTX 2025@SummerSchool_XR
11 Jul 2024
Last keynote of the Summer School on XRTX! @obristmarianna is unlocking the power of smell in #XR experiences for us! 😊
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OW Smell Made Digital retweeted
SmellcareUK@smellcareUK
1 Jul 2024
Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: rhs.org.uk/shows-events/rhs-…
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Fantastic to see @obristmarianna showcasing our digital smell training solution as part of the @The_RHS Hampton Court Garden Flower show with @DuncanBoak @FifthSenseUK - smell digitally what the beautiful garden presents, designed by Scouarnec & Pease-Cox garden @ucl @RAEng_Hub
SmellcareUK@smellcareUK
1 Jul 2024
Come and join us at the Hampton Court Palace Garden Festival 🌸🌻💐 Together with @FifthSenseUK and @o_widgets, we will take you into a scent journey👃What are you waiting for? More info: rhs.org.uk/shows-events/rhs-…
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Emanuela sat down with @DigitalFrontier to talk all things digital smell and crafting immersive experiences. read here: digitalfrontier.com/articles…
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Great piece featuring our CEO & co-founder @maggio_emanuela in @TFNBreakingNews - celebrating 25 female innovators shaping the diverse future of UK & Europe tech! #InternationalWomensDay #IWD2024 techfundingnews.com/iwd-2024…

IWD 2024: Celebrating 25 female innovators shaping the diverse future of UK & Europe tech — TFN

What does International Women's Day truly mean to you? Is March 8th the day when we merely list the achievements of successful women and then move on, or

techfundingnews.com
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Last week our devices were part of @TextilesCC Regenerative Fashion Hub at @RichMixLondon - in collab with @uclcs, FarFalla is an immersive VR experience looking to the future of innovative, bio-based textiles! more info here: multisensoryexperiences.co.u…
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a few more shots from last month's @RAEngNews National Engineering Innovation Late event at @LeakeStArches :) 📸 by Layton Thompson
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feat. @obristmarianna of OW and @uclcs & our System and Application Engineer Devarsh Patel
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We had a great time last night at the @RAEngNews National Engineering Day Innovation Late, exhibiting demos under the @LeakeStArches. Thanks to all involved and to everyone who tried out our devices and demos!
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Our co-founders @maggio_emanuela & @obristmarianna were both at the @UniofOxford for the recent 9th International Symposium on Dialogue for Global Innovation (DFGI-9) - Emanuela a panelist, and Marianna a speaker on multisensory interfaces for sensory wellbeing.
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Our collaboration with @foragervr is at the @BFI London Film Festival! Book to come and see it here: whatson.bfi.org.uk/LFF/Onlin…
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As part of their Spotlight Series, our CEO Emanuela spoke to @RAEng_Hub about OW, the challenges of entrepreneurship, the wonders of scent technology and historical dinner party guests!
Enterprise Hub
@RAEng_Hub
1 Sep 2023
It's a new month, which means it is time for a new Spotlight Series blog! For September, we spoke to Dr Emanuela Maggioni, co-founder, CEO and CTO of @o_widgets, a hardware and software platform for digitising scents. What does this mean? Have a read to learn more about the world of digital scent and it's applications in research and immersive experiences: enterprisehub.raeng.org.uk/e…
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Our CEO Emanuela will be giving a talk at @polimi's Extended Reality and Applications Seminar at the end of the month, on Smell Feedback in Extended Reality Applications🙃
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Emanuela will be at the Museum at Heritage awards tonight, where our work on the Time Detectives project is nominated in the Best of Digital category!
Charlotte Mikkelborg@cmikkelborg
10 May 2023
Our multisensory augmented reality game ‘Time Detectives’ is nominated for ‘Best of Digital’ in the Museum and Heritage Awards this evening. 🏆🤞🍾🥂🙏. Thanks to our funders @weareinnovateuk @maryrosemuseum @royalholloway and luck to all the nominees! 🙌 #AR #multisensory
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Our researcher @christofdawes & co-founder and Chief Scientific Officer @obristmarianna were both out in Hamburg at the end of April for @acm_chi! As part of our @ucl collaboration-project I-Smell, the team met met over 150 people across both days at our NoseGym booth
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our interactivity demonstration got great feedback on the device, App, and new application ideas for the future of smell :)
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OW Smell Made Digital retweeted
IP Group - visionary ventures
@IPGroupplc
19 Apr 2023
Together @IPGroupplc & @ParkwalkAdvisor are backing world-changing companies. Yesterday we held our Inspirational Female Founders panel event, showcasing some of the phenomenal #femalefounders within our portfolios: Dr Jane Jin, Dr Emanuela Maggioni, Lisa Patel and Dr Jing Zhang.
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