SNS apps in general do not function as traditional communities but rather as “networked individualism” so that each connection is self-perpetuated. So when rewards of the tribes comes into play, companies can easily bank on that fact that users will want more followers and more

making the users feel important (Vox). Furthermore, the color of notification bubbles is typically red because our eyes are attracted to warm colors. Apps even redesign logos to catch the user’s eye. (how many times have you been tempted by notifications throughout this essay?)

social media, also known as sns (social networking systems), and other digital products seem to have a firm grasp on our society. i know, many of us are tired of hearing that technology is rotting our brains or that we should go on digital detoxes...

that report was released in the beginning of 2017, and the numbers have undoubtedly increased by now. just to give you an idea of how fast technology and media use can increase, the number of Facebook users jumped 566% from 2007 to 2008.