Observations from working on growth in AI: 1. Everyone is dumping money into marketing, with varying levels of success. The big labs have 9-figure marketing budgets and are shotgunning it out across every channel 2. The best campaigns are the ones with deep technical value. Evals, model launches, or genuinely groundbreaking features - devs smell BS quickly, but they also are super interested in real value. 3. Quality creative, design, and branding is scarce. We are very lucky to have legends like @josephhhhz @alessio_joseph anchoring our brand. 4. Influencer marketing is extremely supply constrained; prices are up ~5x - ~20x (!!!) since january for top partnerships. Long term deals are in, which is good for alignment, but sometimes bad for authenticity/credibility. 4a. it is a great time to be an AI influencer, you should start your own youtube/instagram channel to comment on AI and demo features. (DM me if you do this well, we can partner) 5. Paid channels are humming. Turns out digital advertising still works 6. We're in a competitive summer for brand advertisers: world cup is buying a ton of OOH/Broadcast TV, and CPMs are spiking in awareness channels. 7. Baseline AI sentiment has shifted over the past few months. Devs certainly still like feeling superior to AI (see eg the top post on HN right now: news.ycombinator.com/item?id…), but ~everyone acknowledges that the tools work, they're getting more useful, and it's important to stay on the edge. 8. Willingness to switch is extremely high, but it's hard to get a second chance. The Windsurf -> Devin Desktop campaign has been a huge success to shift usage and consolidate our brand instead. But it's hard to reactivate users who've tried previously 9. It is a very fun time!!! We're hiring for all roles in Growth & Marketing at Cog. DM me if you're interested, or apply on cognition.ai/careers

The Computers and Structures Inc guys have insanely good fireworks for their gala.

a google doc—dynamic wine list, is avant-garde.

In our latest documentary, we went to Abilene, Texas. A town of 130,000 where OpenAI is building it's biggest data center. We went to a local rodeo to get some reactions from residents.

hans zimmer cornfield chase—KINO.

a story in two parts.

Woke up to the @MyShakeApp alarm earlier. Out of curiosity I pulled the data for the epicenter's region, every quake over 4.5 since 1984. The epicenter, Boulder Creek (Zayante fault) is near the Loma Prieta earthquake's epicenter. That event also happens to be the last time this region had an earthquake of this magnitude. It's been a great reminder that we are due for massive earthquake, some say ~70% by 2030s others say 2040s etc. The Zayante fault has already been game planned and was made into a 7.5 scale "scenario" by the USGS in 2017. Based on that data if the big one does hit this fault at a normal depth, damage to far away places like SF will likely be limited. The Loma Prieta earthquake was uniquely deep (long range propagation -> liquefaction), its foreshocks were also deeper than usual. However, a shallower quake means damage near the epicenter could/would be far worse. During times like this it feels good to be bedrockmaxxing.

deep peninsula to sf robotaxi >>>

Devin Review caught the axios supply chain attack for multiple Cognition customers before the attack was publicly known. These attacks will be 10x more frequent in the age of AI; it is critical that repo maintainers start using AI for defense as well. (showing one example below where Devin Review caught the attack within an hour of its release - text minorly edited for anonymization)

I predict this leads to increased auditing of server equipment but also tokens via api. More stringent controls that haven’t been widely deployed as of yet. They could have kept the servers in nearby “compliant” countries and streamed tokens across borders, but chose to YOLO brute-force fraud instead. cnbc.com/2026/03/19/us-tech-…

Yup—more mainstream. & you can see it in the crowd. More GTM type people, lots of finance people. This was a “crowded” Wednesday in 2024! A lot of tragedy of the commons type stuff too. More messy bathrooms, litter on the ground. People not being quiet during sessions etc.

swensens mogs

The soft serve ice cream in the south market lot @NVIDIAGTC is actually 10/10.

GTC is a cultural event for technologists

Stay as long as you like, it's a safe space.

Every OG knows about the DGX Stations. The A100 DGX Station was ~$200k. x.com/offmeta/status/2021128…

Previewing the Bay Lights with artist Leo Villareal ✨ The lights first lit up the Bay Bridge in 2013, an idea from @IlluminatedArts founder Ben Davis. The grand relighting happens this Friday. Story @KTVU at 10 pm

No, no, you cannot… (framemog me) — Jen-Hsun Huang

Hafþór Júlíus Björnsson frame mogging everyone at GTC

“DLSS 5 ON” will be a meme template.