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Ohad @ohad
Joined November 2006
  • Tweets 13,442
  • Following 390
  • Followers 712
766 Photos and videos
Ohad retweeted
Ohad
@ohad
15h
Your app listing has two jobs, and they need different writing. The body text above the bullets gets skipped. Write it dense with the keywords your buyer searches. It's an SEO container. The tagline and first three images? That's the 15 seconds a merchant actually reads. Stop writing them the same way.
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Ohad
@ohad
18h
Shopify Ads get treated as an install channel. The smartest use is the opposite. A small budget in month one tells you exactly the words merchants use when they're in pain. That's keyword research you can't get anywhere else. Optimize the listing first. Scale second.
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Ohad
@ohad
Jun 13
Anthropic paying the price for saying no to Trump.
ClaudeDevs
@ClaudeDevs
Jun 13
As a result of a US government directive, we are suspending access to Claude Fable 5 for all users. You can continue to use all other Claude models. Here’s what this means for you: Across Claude products, new sessions will run on your selected default model or Opus 4.8, and existing Fable 5 sessions will end with an error. On the Claude Platform, requests to Fable 5 will also return an error. Please update your integrations to other Claude models. We know this is a disruption to your workflows; we appreciate your patience and support.
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Ohad
@ohad
Jun 12
Enterprise clients don't browse app stores. They work through: - Agency recommendations - Word of mouth - Direct introductions When I ran partnerships at ReConvert, enterprise clients would ask: "Who do you recommend?" I'd intro them directly. They'd never see the App Store. That's the enterprise game.
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Ohad
@ohad
Jun 11
Working on my website (100% Claude Code built with Astro), I’ve hit a moat: I’m NOT a designer. So I asked Claude Code for help. We set up Playground mode with an annotate option (CC coded it on the fly). Now I can click stuff and tell it: make this whiter, make this bigger, etc. And I get a prompt I can paste, and it fixes the design.
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Ohad
@ohad
Jun 11
Most founders treat content like a report card. They count likes. They screenshot follower milestones. Meanwhile, the person who just wired $15k never liked a single post. You're optimizing for applause from people who will never buy.
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Ohad
@ohad
Jun 10
More and more people are losing their dev jobs in corporations. Tons of junior devs can't land their first job because AI can do it better. It used to be 300 candidates for every job; now it's 3,000. And in 2 years it will be 9,000.
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Ohad
@ohad
Jun 9
Hello Fable.
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Ohad retweeted
ClaudeDevs
@ClaudeDevs
Jun 9
Claude Fable 5 changed how we work on the Claude Code team day to day. We used to verify that Claude did the work right. Now we verify that it's doing the right work. Here’s the 3 biggest changes:
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Ohad
@ohad
Jun 8
My AI EA just told me "stay safe". Is he reading the news while I'm not looking?
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Ohad
@ohad
Jun 8
"Caveat" has been my AI's word of the day. I can't stand it already.
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Ohad
@ohad
Jun 8
Best AI usecase I've seen this year. reddit.com/r/ClaudeAI/commen…

From the ClaudeAI community on Reddit

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Ohad
@ohad
Jun 7
Pull up your Shopify app listing. Ask: if a merchant in your target segment landed here, would they know in 10 seconds if this was for them? If it takes longer than that, the listing is describing the app, not positioning it.
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Ohad
@ohad
Jun 7
Huge Claude Code tip: You can type "y" instead of "yes" and the AI will understand what you mean. This saves approximately 0.025 seconds each time you use this hack. A life changer indeed. 😉
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Ohad
@ohad
Jun 6
Automation made my business more personal. The machine handles follow-ups and noise. I get to actually talk to people.
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Ohad
@ohad
Jun 6
A named problem. A specific merchant type. One clear promise. If you can't write all three for your listing, the positioning work isn't done.
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Ohad
@ohad
Jun 6
Treating content like a daily chore to check off is the wrong frame. Think architecture. One post you wrote months ago is still pulling in clients while you sleep. The feed moves. The foundation stays.
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Ohad
@ohad
Jun 5
Parenting taught me more about running a business than any playbook. You can't automate bedtime. You make the call with zero data and full accountability. Turns out that's most of the job.
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Ohad
@ohad
Jun 5
Three things I see in positioned Shopify app listings that most don't have: 1. A named problem. Not a category. The specific thing the merchant is losing right now. 2. A specific merchant type. Not "all stores." "Fashion brands doing $50K ." The merchant who fits feels seen. The one who doesn't self-selects out. 3. One clear promise. Not six features. One sentence about what changes after they install. If you can't write all three for your listing, the positioning work isn't done.
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Ohad
@ohad
Jun 5
Not sure where yours lands? The Listing Audit runs the same checks I'd do in the first 30 seconds: audit.ohadmichaeli.com

Ohad Michaeli's Free Shopify App Store Listing Audit - Shopify app store landing page optimizati

Get a free Shopify app store listing audit review conversion optimization

audit.ohadmichaeli.com
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