I build clean emails and clever Notion templates for marketers | Open to work and collaboration π§
Joined September 2024
- Tweets 278
- Following 41
- Followers 24
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36 Photos and videos
Pinned Tweet
Apr 20
We're TopDesign.
A design-led agency that helps brands do two things:
Look premium. And make money from email.
Most agencies do one or the other.
We do both.
Here's why we started this ππ½
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Apr 29
Check this out ππ½
Apr 29
Case study: DTC skincare brand.
Open rate: 8% β 34% in 6 weeks.
Here's exactly what changed π§΅
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TopDesign retweeted
Apr 29
6/ The result:
Open rate: 8% β 34%
Click rate: 1.2% β 6.8%
Email revenue: 3.1x increase.
Same list. Same product. Different system.
Follow for weekly email teardowns and case studies.
Like RT to save this breakdown.
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Apr 29
Case study: DTC skincare brand.
Open rate: 8% β 34% in 6 weeks.
Here's exactly what changed π§΅
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Apr 29
5/ Fix 4: Segmentation.
Everyone was getting the same email.
Buyers vs. non-buyers. Skin type.
Relevant message to the right person.
Open rates jumped overnight.
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Apr 29
6/ The result:
Open rate: 8% β 34%
Click rate: 1.2% β 6.8%
Email revenue: 3.1x increase.
Same list. Same product. Different system.
Follow for weekly email teardowns and case studies.
Like RT to save this breakdown.
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TopDesign retweeted
Apr 27
A founder told me their emails had a 12% open rate.
They'd tried everything.
I found the real problem in 10 minutesβ¦
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Apr 27
A founder told me their emails had a 12% open rate.
They'd tried everything.
I found the real problem in 10 minutesβ¦
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Apr 27
It wasn't the subject line.
It wasn't the send time.
It wasn't the copy.
They had 24,000 subscribers.
6,800 hadn't opened anything in 6 months.
They were emailing a graveyard.
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Apr 27
We ran a re-engagement flow.
Removed the non-responders.
List dropped to 16,500.
Open rate: 12% β 31% in 3 weeks.
The size of your list is not the asset.
The quality is.
Comment 'OPEN' and I'll show you how to audit yours.
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TopDesign retweeted
Apr 23
Most eCommerce brands don't need more email subscribers.
They need to stop ignoring the 10,000 they already have.
You have a list.
You email them when you remember.
You wonder why revenue is low.
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Apr 23
Most eCommerce brands don't need more email subscribers.
They need to stop ignoring the 10,000 they already have.
You have a list.
You email them when you remember.
You wonder why revenue is low.
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Apr 23
Meanwhile:
β No welcome flow
β No abandoned cart sequence
β No post-purchase follow-up
β No winback for lapsed buyers
You're sitting on a revenue engine
and treating it like a megaphone.
The money is in the system. Not the size.
RT if you've seen this firsthand.
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TopDesign retweeted
Apr 22
Bad email = money left in the cart.
Your welcome flow should be generating revenue from day one.
Most brands' welcome emails say 'Thanks for signing up!'
and then go quiet for a week.
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Apr 22
Bad email = money left in the cart.
Your welcome flow should be generating revenue from day one.
Most brands' welcome emails say 'Thanks for signing up!'
and then go quiet for a week.
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Apr 22
That silence is costing you.
A properly built welcome flow:
β Introduces your brand story
β Delivers value immediately
β Moves the subscriber toward a purchase
β Does this on autopilot, 24/7
Reply 'FLOW' and I'll break down exactly how it works.
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TopDesign retweeted
Apr 21
Good product. Weak email. No system.
That's the most common revenue leak we see in eCommerce brands.
They're driving traffic.
Running ads.
Getting visitors.
And then letting them walk away in silence, no welcome, no recovery, no follow-up.
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