I used to spend half a day building competitor audits. Client onboards. We need to know what's working in their category. Someone opens the Ads Library, clicks through 30 ads manually, writes notes in a doc, and two hours later you have something that's already incomplete because Meta doesn't show you spend data. I found a way to do it in 3 minutes. I've been using it for every new client since. This is me documenting it for you. One prompt. Claude Cowork TrendTrack connected. You paste in a brand's library URL and Claude does the rest. Here's what it solves, and how: → "I can't tell what's actually scaling vs. just live" - TrendTrack shows estimated spend and impressions per ad. The prompt surfaces what's getting budget, not just what exists → "I don't know which avatars they're targeting" - Claude reads the creative, identifies the person each ad is built for, and maps it across the entire library. No guessing → "I don't know what to brief next" - the gap analysis tells you the formats and angles your competitors are leaving open. That's your brief → "It takes too long to turn research into something useful" - the prompt outputs an HTML file. Drop it into Claude. Ask it to build a doc. Done → "I'm not technical enough to set this up" -two steps. TrendTrack API key into Claude connectors. Five minutes. That's it Ridge Wallet. 24,000 ads. 5 avatars. Full creative playbook. 3 minutes and 17 seconds.

You don't need a creative director. You don't need a strategist on retainer. You don't need years of account data. You need the research process that every winning ad is built on, and you need it before you spend another dollar briefing creative that's built on assumption. I've had a hand in 40,000 ads across 200 brands. The accounts that can't scale aren't losing because of budget. They're losing because they skipped step one. Step one is understanding what your customer actually wants before you try to sell to them. Everything else — the formats, the hooks, the avatars, the mechanisms, flows from that. Without it you're guessing. With it you're building. Here's what you get in the Desire-Engineered Creative Stack and what each piece is actually for: → Review Mining — so your hooks sound like something the customer wrote, not something a copywriter invented → Desire Mapping — so every angle is built on what they actually respond to, not what you assume they want → Avatar Building — so each ad speaks to one real person in one specific emotional state, and Meta finds more of them → Language Extraction — so the verbatim phrases your customers already use are in every brief from here → Market Awareness Analysis — so your cold audience creative meets buyers where they are instead of losing them in the first 3 seconds → Unique Mechanism System — so your product feels like the only logical answer, not another option in a crowded category

How I use AI to do competitor audits in 3 minutes that used to take me 5–10 hours. Most creative strategists still spend half a day manually digging through ad libraries. I don't. The problem with manual ad library research isn't effort. It's that you're looking at the wrong data. You can see what's running. You can't see what's scaling, what's been killed, what's getting spend behind it, or who it's actually targeting. AI changes that. TrendTrack fixes the data problem. Claude Cowork fixes the time problem. One AI prompt connects both. Here's how the 3-minute AI audit works: → Open TrendTrack and pull your competitor's full ad library, 24,000 ads in Ridge Wallet's case, complete with estimated spend per ad → Paste the AI prompt into Claude Cowork with the brand's TrendTrack URL → Claude browses the library, reads every format, identifies every avatar, and maps the full messaging strategy → It outputs a full HTML report, creative distribution, funnel stage analysis, persona breakdown, and gap identification → Drop the HTML into Claude and turn it into a Gamma deck in one more step What you walk away with: → Every FORMAT they're scaling vs. just testing → Every AVATAR they're targeting, decoded from creative alone → Every FUNNEL STAGE their budget is pointed at → Every CREATIVE GAP they're leaving open for you to own Ridge Wallet. 24,000 ads. Every avatar identified. Entire strategy decoded by AI. 3 minutes. I'm giving away the full AI prompt for free. [

What happened across our accounts this week 🧵 → scaled a client $2K → $10K/day → 5x'd another's ROAS (full breakdown drops on YT) → built an AI process that gave the team back 10 hrs/week the details 👇

The AI lesson: clients are cooling on pure AI creative. the uncanny look fatigues fast. winners now blend AI speed with human trust. the mix is the moat.