Experiential marketing is having a moment. Nearly 90% of consumers report that brand experiences are more memorable than TV ads, and 85% are more likely to buy from a brand after attending a live event.
#ExperientialMarketingbuff.ly/RRGcg1W
SEO is no longer the whole picture. AEO, GEO, and LLMO are now part of the conversation, and understanding how they work together is key to staying visible in an AI-driven search landscape.
Jason Khoo breaks it all down in our recent blog. buff.ly/iIFAj5Z
As social media marketing shows no sign of slowing down, you need to have an effective plan on what to post when. That's why Social Media Marketing is an OMCP Competency Standard.
Measurable goals and strategic direction continue playing an important role in long term digital marketing goals.
Learn more about OMCP certification standards and digital marketing competencies to help your goals stay on track: buff.ly/Cqo9bph
ALT OMCP quick tip with information that reads: High-level marketing strategies are only as strong as the goals behind them. Experienced marketers know that measurable goals are essential for refining strategy and driving long term success.
"Referral programs are ubiquitous, from ride-sharing and food delivery apps to fintech platforms and online retailers.
Gershon and Jiang argue that this approach severely underestimates the true value of referral programs." buff.ly/BifTUzy
Our exams can be completed from the comfort of your own home, so long as you're set up for success!
Still have questions? Check out our FAQ! buff.ly/3u3GoCR
"Generative AI doesn’t care about your organizational chart or which department owns which channel.
It’s looking for authoritative, trustworthy, experienced sources to build its answers." – Robbie Schneider, SMS buff.ly/phLvPjQ
Whether you're studying for the OMCP or OMCA exam or simply curious about your digital marketing prowess, these $15 practice exams are the perfect opportunity to assess your knowledge. Get started today: buff.ly/3LcllTl#DigitalMarketing#PracticeExams#OMCP#OMCA
Certificate vs Certification - What's the Difference?
They sound similar, but they’re not the same.
Our colleagues at NISM recently shared a helpful breakdown of the difference: buff.ly/e48UeZl
"Gülen Bengi, lead global CMO for Mars, Incorporated, has been leaning hard into technology and social media to continue building the company’s iconic brands and increase engagement." buff.ly/HEVNr1I
Working on recertification? Bookmark the link to your member dashboard so you can update PDUs as they happen - don't wait until the last minute! ⏰️ buff.ly/eLum0i3
Looking for digital marketing tools to fit your budget? Look no further. Register for free to become an OMCP Member and receive exclusive deals to popular tools like Semrush, Coyppress, and SEO Powersuite!
Register here: buff.ly/PzO1VLw#OMCP#MembershipPerks
Looking to hire a social media strategist? Post your opportunity to the NISM job board to connect with certified social media professionals actively looking for their next role.
Trust us, this is the place to be: buff.ly/kvHLkTx#DigitalMarketing#JobBoard
As AI continues to reshape how search engines interpret and display information, digital marketing has evolved well beyond traditional SEO. Terms like AEO, GEO, and LLMO are ones every marketer needs to know right now.
#SEO#AEO#GEO#LLMO#AISearchbuff.ly/VvFPq2P
Not sure if the OMCA or OMCP is the better fit for you? Here’s the breakdown:
#OMCA: Great for communicators starting out in digital marketing
#OMCP: Ideal for seasoned digital marketers looking to validate their advanced skills
Learn more here: buff.ly/3fbF8ob