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OnRecordPR @onrecordpr

On Record PR podcast sponsored by @FuriaRubel public relations hosts C-suite executives, journalists & legal marketing experts. We go On The Record. #LMAMKT

Joined March 2020
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OnRecordPR@onrecordpr
14 Apr 2023
📢Attention. We are no longer publishing to Twitter. To stay up to date with our company news and updates, visit our website at onrecordpr.com.  We look forward to staying in touch with you there.
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Chambers and Partners Is Basically a Board Game: Are You Playing to Win? jdsupra.com/legalnews/chambe…

Chambers and Partners Is Basically a Board Game: Are You Playing to Win?

For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming. There are deadlines. Spreadsheets. Matter lists....

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[Video] AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On Record PR jdsupra.com/legalnews/ai-val…

AI, Value, and the Hard Conversations Law Firms Can’t Avoid: On...

Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson for a conversation about AI, value,...

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[Video] Why Law Firm Transformation Is No Longer Optional and What It Means for Law Firm Leaders: On Record PR jdsupra.com/legalnews/why-la…

Why Law Firm Transformation Is No Longer Optional and What It Means...

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From...

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[Video] Why Law Firm Transformation Is No Longer Optional and What It Means for Law Firm Leaders: On Record PR jdsupra.com/legalnews/why-la…

Why Law Firm Transformation Is No Longer Optional and What It Means...

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From...

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Structuring Law Firm Content for AI Visibility (AI Overviews, LLM Citations, and Zero-Click Search) jdsupra.com/legalnews/struct…

Structuring Law Firm Content for AI Visibility (AI Overviews, LLM Citations, and Zero-Click Search)

When a prospective client or referral source searches for legal services today, they may never visit your website. Google’s AI Overviews now answer questions directly on the results page,...

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[Video] From Information to Experience: How Law Firms Can Deliver Real Value in a Saturated Content Market - On Record PR jdsupra.com/legalnews/from-i…

From Information to Experience: How Law Firms Can Deliver Real Value...

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to...

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[Video] The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide Now - On Record PR jdsupra.com/legalnews/the-bi…

The Billable Hour Debate Is Over: What Law Firm Leaders Must Decide...

For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore...

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[Video] How AI Is Reshaping Where Legal Value Lives: On Record PR jdsupra.com/legalnews/how-ai…

How AI Is Reshaping Where Legal Value Lives: On Record PR

Artificial intelligence is no longer a future conversation for law firms; it is already reshaping how legal work gets done. In this episode, Gina Rubel and Jennifer Simpson Carr discuss insights...

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[Video] AI, Governance, and the Rule of Law: Leadership Under Pressure - On Record PR jdsupra.com/legalnews/ai-gov…

AI, Governance, and the Rule of Law: Leadership Under Pressure - On...

In this episode, Gina Rubel and Jennifer Simpson Carr reflect on the CCBJ Women in Business & Law Conference and unpack a timely case study involving AI company Anthropic and the U.S. Department...

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[Video] The Three Issues Defining the Legal Market Today: On Record PR jdsupra.com/legalnews/the-th…

The Three Issues Defining the Legal Market Today: On Record PR

Gina Rubel and Jennifer Simpson Carr break down three shifts reshaping the legal market: selective pricing power, fragmented client loyalty, and the growing AI credibility gap. From premium rates...

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[Video] How to Communicate a Law Firm Merger to Build Trust: On Record PR jdsupra.com/legalnews/how-to…

How to Communicate a Law Firm Merger to Build Trust: On Record PR

One of the greatest risks in a law firm merger has nothing to do with structure, scale, or strategy. It is how the merger is communicated. In this episode, Gina Rubel and Jennifer Simpson Carr...

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[Video] Why Newswires Matter More in the Age of Generative AI: On Record PR jdsupra.com/legalnews/why-ne…

Why Newswires Matter More in the Age of Generative AI: On Record PR

As generative AI reshapes search, newswires are no longer simply distribution tools; they are authority signals. In this episode, Sarah Larson joins Jennifer Simpson Carr to discuss how trusted,...

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[Video] What Comes Next for Law Firm Leaders in 2026: On Record PR jdsupra.com/legalnews/what-c…

What Comes Next for Law Firm Leaders in 2026: On Record PR

As firms enter 2026, many of last year’s pressures haven’t disappeared—they’ve intensified. In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr examine what law firm leaders are...

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[Video] Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law - On Record PR jdsupra.com/legalnews/inside…

Inside LMA’s TWxSW Conference: GEO, AI, Silos, and the Rule of Law -...

To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and...

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[Video] How Law Firms Turn Trusted Voices into Reputation Capital: On Record PR jdsupra.com/legalnews/how-la…

How Law Firms Turn Trusted Voices into Reputation Capital: On Record...

From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus,...

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[Video] Beyond the Billable Hour: What Clients Really Want from Law Firms - On Record PR jdsupra.com/legalnews/beyond…

Beyond the Billable Hour: What Clients Really Want from Law Firms -...

Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the...

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[Video] How Law Firms Can Build Collaborative Growth Models: On Record PR jdsupra.com/legalnews/how-la…

How Law Firms Can Build Collaborative Growth Models: On Record PR

Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and...

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[Video] GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility - On Record PR jdsupra.com/legalnews/geo-vs…

GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility -...

Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital...

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[Video] How Google Knowledge Panels Build Trust in the Age of AI: On Record PR jdsupra.com/legalnews/how-go…

How Google Knowledge Panels Build Trust in the Age of AI: On Record PR

Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal...

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[Video] Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to Leadership Academies - On Record PR jdsupra.com/legalnews/develo…

Developing Tomorrow’s Law Firm Leaders: From Water Cooler Moments to...

In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s...

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