370 jewelry buyers surveyed. 4 moves brands need to make:
1. pick a lane, 56% are bold or minimalist
2. blockchain passports for high-value pieces
3. launch a gender-neutral collection
4. 100% transparent pricing eco packaging
Full report in comments.
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Methodology & Limitations
Methodology
15-question online survey covering demographics, style preferences, lab-grown diamond attitudes, and purchasing behavior.
Questions used multiple-choice, 5-point Likert scales, and one open-text field.
370 respondents completed the survey via several proprietary platforms between 18/04/2026 and 22/04/2026.
Quantitative responses were aggregated as frequencies and mean scores; the 204 open-text responses were reviewed for recurring themes.
Limitations
These findings are directional signals, not representative market data.
Statistical precision
With n=370, each percentage carries a margin of error of roughly ยฑ4.6 points at 95% confidence. Gaps under ~5 points are not meaningful distinctions.
"Heavy Hitter" (28.6%) and "Minimalist" (27.8%) are effectively tied, not evidence of polarization.
The 0.16-point gap between Sustainability (3.37) and Personal Meaning (3.21) is better read as "roughly equal" than as a shift in values.
Demographic skew. 82.7% of respondents are under 42; only 1.9% are Boomers despite older buyers holding the larger share of luxury purchasing power.
Appropriate use
Use these findings to generate hypotheses, identify themes worth deeper study, and inform the design of a larger follow-up.