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Orbit retweeted
May 19
Great thinking here 👇
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Personalization has been the north star of consumer tech for decades.
Products of the past have been built around social graphs, interests, and recorded behaviors.
But who we are is far deeper than that.
The next era of consumer products will be truly personal experiences with the full scope of our identities at their core.
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Orbit retweeted
May 14
Musically → TikTok is the best example
Musically had location and friends
TikTok took this and added interests
One extra identity signal led the product from $1B to $1T
The products that win in the next era of consumer are the ones that attain more identity data points than their competitors
> Agents that act with your relationships, profession, and communication style in mind
> Recruiting that matches beyond resume keywords into working style and culture fit
> E-commerce that recommends products based on income, values, and lifestyle
> Travel that builds itineraries around your pace, budget, and interests
> Dating that matches beyond surface-level preferences into beliefs, daily routine, and culture
Orbit’s Identity Graph makes this possible
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The products that win in the next era of consumer are the ones that attain more identity data points than their competitors
> Agents that act with your relationships, profession, and communication style in mind
> Recruiting that matches beyond resume keywords into working style and culture fit
> E-commerce that recommends products based on income, values, and lifestyle
> Travel that builds itineraries around your pace, budget, and interests
> Dating that matches beyond surface-level preferences into beliefs, daily routine, and culture
Orbit’s Identity Graph makes this possible
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Diana Lim, Growth Engineer at @ListenLabs.
orbitsearch.com/diana-lim-ba…
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