Sometimes I see posts and comments that make me think; "where did this marketing strategy come from?" Their marketing directors clearly said, "oh, AI can handle that. Just set it and forget it" Here are the Marketing Directors putting their heads together creating the next brilliant approach.

I might be early on this call but only time will tell.

2 years ago, everyone was raving about ADU's in CA. That strategy has fallen flat. Today, boutique hotels are gaining steam. I think those will play out the same way as those going all in on ADU's. Some will be successful, most will take a bath.

Industrial? Yes please... We fund loans without appraisals at times. When that's the case, we drive the property.

What were you doing 14 years ago vs. today? - 14 years ago, I found out I passed the last exam to obtain my CPA license. Boiling shot at the river sponsored by Gary Harris. - Today, the big fella graduated from Kindergarden 14 years ago, if you asked me what I would be doing over a decade later, I most likely would have told you I would still been in accounting. I definitely would have said yes to kids. Running a private lending business... What's private lending? It is easy to look back and say "what if?" To all the recent graduates out there, career paths are an interesting journey. Build your network and enjoy the ride.

A week does not go by where we have a conversation with a broker submitting a "business purpose loan request" and it is actually a consumer loan. Just because your loan is secured by an investment property does not necessarily make it a business purpose loan.

Full send... Can you give me the best comment tying this to real estate?

As we enter June 2026, the ADU Trap is alive and well.

Next level seats. The big fella won't want to go to another game unless we are on the field.

Some people on this platform will lead you to believe they are a big fish. Then you see the pond...

Meal prep Sunday's...

Some Sundays you feel like, "damn, tomorrow is Monday already." Other Sundays, you are ready for Monday. Love it when the 1st day of the month falls on a Monday.

Just another Thursday...

I can promise you. If you attend this event, you will see all the legal implications of strategies shared on this platform, haha. In just a few weeks, Joffrey Long and I will be moderating a 1 day course 100% tailored for California Private Lending Industry Participants. We take attendees through the life cycle of starting and running a private lending company in California. From initial licensing, to breaking down the business purpose exemption, disclosures, origination strategies, capital raising, required investor disclosures, underwriting, insurances, loan documents and all the way to post closing and loan servicing. Checklists and handling/navigating Title Insurance? Yeah we share those too. There are many pain points that historically have put lenders in hot water over the years and we make sure to address these. It all starts with the Business Purpose Exemption. We bring in featured speakers to present on important topics throughout the day which allows Joffrey and I to "press" as needed. Featured Speakers: Christopher Donovan, Esq. with Doss Law, PC Elizabeth Knight with PLM Family of Companies Olivier J. Labarre with Wright Finlay & Zak, LLP Brad Rogerson with Hanson Bridgett LLP Brock VandenBerg with TaliMar Financial Over the past couple of years, the feedback we have received from attorneys, underwriters, and lenders with multiple decades worth of experience is this course is a "must attend." Course like this are not possible with out our sponsors. A huge thank you to T. Robert Finlay with Wright Finlay & Zak and Elizabeth Knight with PLM Family of Companies for the generous support. See you in Burbank on June 17th.

Remember when FinCen rocked the residential world for 48 hours?

Passive investor screening companies? Here are a few phrases to follow up with "what do you mean by that?" 1. Common Sense underwriting 2. Risk Adjusted returns 3. Stringent underwriting 4. White glove approach 5. Vertically integrated

It's ok to be critical of the advice shared on this platform. Most of it is extremely surface level and provides a false sense of confidence. ie: high returns / low risk. That combo doesn't exist. This is where a majority of the deals we look at go.