crucial.design for ai start-up founders ——— designermindset.net for designers.
Joined July 2008
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©2025. Designs for AI (and beyond) that people actually use. Made by ➫ Crucial.Design
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making the most of my ~7 hours flight from London to 🇺🇸 NYC
writing “X Playbook 2026” module for designers to get clients from their X activities
and the return of my newsletter after years :) gonna be sending the 1st issue tomorrow morning.
how is your sunday going?
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designers,
you do not have to keep up with every ai tool, every ai model, every ai news, every ai ...
just pick one.
claude or codex is fine.
i @claudeai
be blind to whatever fancy feature the other one comes up with.
yours is gonna have the same in no time anyways.
and make the things you actually want to make.
as you do, you'll get new ideas.
have fun with it.
don't let the panic run your life.
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So the end of designers and design engineers and engineers and … is here, again.
Building apps has never been easier.
With Sites, Codex can turn your work, ideas, and plans into an interactive website or app your team can explore, use, and share with a URL.
Rolling out to Business and Enterprise plans, before expanding more broadly.
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I wish creating such gorgeous visuals was enough to earn multi six figures as a designer.
The reality is that, you gotta understand the “business side of design”.
I’m sharing everything I have ever learned since 1998 at DesignerMindset.net in that topic.
Btw, it’s FREE 🎁
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