We need your help: if you know an experienced copywriter or journalist that would like to join us as a full-time, lead writer for several of our business-to-business (B2B) clients, please share this or direct them here: ow.ly/RKJh50EuzsO
On the lighter side... it's easy to fail at B2B blog writing, but here are some tips to guarantee that your content marketing generates zero results #B2Bfail: ow.ly/A0RM50z6XKm
During COVID-19, your marketing messaging should include the state of your operations, how you can help and how you are preparing for the rebound: innovaxisinc.com/b2b-marketi…
Using the brand story framework, B2B marketers will resonate more powerfully with their target markets, and convert more website traffic into leads - learn how: ow.ly/9fQ650y5fE1
Learn how to lead with the problems you solve and the people you solve them for in your branding instead of products and services, features and benefits: ow.ly/cwNR50wVOFD
ALT B2B Branding: Tell Your Prospects a Better Story - Their Story
Here are 30 proven formulas for writing headlines that generate results for B2B marketers and copywriters based on Tested Advertising Methods by John Caples: bit.ly/2ZqRJZq
SEO is easier than you think when you understand what works: apply the best practices in our free guide to increase lead generation by 30-300% : bit.ly/2YyonHq
Learn why Innovaxis was recognized on Expertise's 2019 list of top marketing consultants in Chicago for its focus on B2B lead generation: bit.ly/2Ke3JZ9
Here are five common mistakes made by content marketing agencies relating to content strategy, copywriting and SEO, and how to avoid them: bit.ly/2T1mhOW
We're saying goodbye to Adobe Business Catalyst and hello to a new platform for our clients' websites. Read our latest blog to learn how to choose the right CMS for your B2B website without sacrificing SEO, security, functionality and cost: ow.ly/e89130nRrE9
Learn how implementing structured data increases the number of clickthrough rates in more searches, and is part of a holistic B2B search engine optimization (SEO) strategy: ow.ly/y4J730l3Ciu
If you've developed a new product or service within the last 3 years, you can self-nominate for this year’s awards. Nominations are free and can be submitted via the Chicago Innovation Awards website. More: goo.gl/x2iJqp
Become a Digital Marketing Expert! We are hiring recent college graduates who can accelerate our growth by being responsible for client digital production: goo.gl/hgERvk
Our client, H&H Graphics, just got some very nice exposure in Crain's as a result of our article pitch (one of our PR services) - and Michelle really deserves it for the excellent work she does with special effects printing: goo.gl/874hLY