Pathlabs, an MiQ Company, is an end-to-end digital Media Execution Partner (MEP) built for independent agencies.
Joined September 2021
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31 Jul 2024
On Monday, MiQ (@wearemiq) announced plans to acquire Pathlabs and boost our capabilities for independent agencies. This strategic move will bring unmatched insights and tech enablement to deliver even greater value for our clients. 🚀
pathlabs.com/blog/miq-acquir…
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Jun 8
Pathlabs and Primitive are finalists for Best Agency Partnership at the @Digiday Media Buying and Planning Awards!
Learn more:
pathlabs.com/blog/pathlabs-p…
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May 29
Our latest blog explores execution architecture and what AI is exposing inside independent agencies: pathlabs.com/blog/ai-executi…
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May 26
Pathlabs is proud to sponsor NextNW's Extremely Happy Happy Hour on June 11th in Seattle at Good Bar from 5–7 pm. If you want to build your network and create new friendships, we’d love to see you there.
Secure your spot: nextnw.org/event/seattle-ext…
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May 22
Pathlabs is proud to sponsor NextNW's 2026 Cascadia Creative Awards on June 3rd, honoring the designers, strategists, media buyers, and creatives shaping what's next in our industry.
Secure your spot with the people defining creativity: tickettailor.com/events/next…
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May 15
We were at the @AMIN_Worldwide Integrated Conference in Pittsburgh, and we came back with a clear picture of what indie agency leaders are thinking about heading into the second half of 2026.
Read the recap here: pathlabs.com/blog/amin-world…
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May 11
Heading to Mirren Live 2026? Join Cortland Fondon & Kelly McGowan for a Mastermind Session: "Great Strategy Isn't Enough: Closing the Execution Speed Gap." Seating is limited, and advance sign-up is required.
Connect with Pathlabs at Mirren Live 2026: pathlabs.com/events/mirren-l…
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May 8
Platforms are pushing more automation. Most agency teams haven't caught up. Learn what machine learning actually needs to perform and why clean structure is so hard to maintain:
pathlabs.com/blog/ppc-campai…
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May 6
Cortland Fondon and Caitlin Zuchero are heading to Mirren Live 2026.
Plus, Cortland is hosting a Mastermind session on May 13, at 11:15 am ET on the gap between smart media strategy and getting the work out the door on target.
Find time with our team: pathlabs.com/events/mirren-l…
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Apr 30
We're heading to Pittsburgh for the @AMIN_Worldwide Integrated Conference. Evan Ladensack and JK Koenigsknecht will be in the room for real conversations about what's holding agency growth back. If you're attending, let's connect: pathlabs.com/events/amin-int…
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Apr 27
Two years in a row: Pathlabs CEO William Lapointe is a 2026 @Digiday Future Leader Awards finalist. Read the story behind the recognition: pathlabs.com/blog/2026-digid…
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Apr 21
Last Tuesday, our team was in Chicago for the Indie Agency News Leadership Summit, in a room full of independent agency leaders getting serious about what 2026 actually looks like. We're grateful to have been a part of a day made for independent agencies!
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Apr 14
OpenAI unlocked the door for ChatGPT ads. Its new self-serve Ads Manager drops pilot entry to as low as $50K. For independent agency leaders, it's the clearest sign yet this channel is moving beyond big budgets.
ppc.land/openais-ads-manager…
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Apr 13
Join us tomorrow in Chicago at the Indie Agency News Leadership Summit to learn which channels and trends deserve your attention in 2026: indieagency.news/event/indie…
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Apr 10
AI-generated answers are turning Reddit threads into some of the internet's most visible real estate. Our new blog breaks down what that means for agency leaders trying to place smarter bets for their clients.
Read more: pathlabs.com/blog/reddit-mar…
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Apr 9
Hey Chicago! The women of Pathlabs are in town next week for the Own It Summit, where top industry leaders and female agency owners will dive into what it takes to win in advertising today.
Join the waitlist for this sold-out event: untilyouownit.com/events-202…
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Apr 8
Pathlabs is heading to the Second City to put indie agencies first. Join us at the Indie Agency News Leadership Summit in Chicago on April 15, where we will host a panel on emerging trends and where agencies should invest next: indieagency.news/event/indie…
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Apr 3
Don’t have time to read our full guide on AI increasing execution pressure? We put the biggest ideas into a blog that you can read today.
Learn why AI is increasing execution pressure and how agencies can stay steady at AI speed: pathlabs.com/blog/ai-automat…
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Mar 31
Programmatic is projected to reach 90% of display spend in 2026. Agencies that scale aren’t just keeping up. They’re redesigning execution. Download the guide to see how: pathlabs.com/content/ai-is-t…
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Mar 26
AI is speeding media execution and exposing weak execution models. Our e-book shows how agencies scale delivery without adding headcount. Download the free guide: pathlabs.com/content/ai-is-t…
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Mar 25
A Los Angeles jury found Meta and YouTube liable in a landmark social media addiction trial, awarding $3 million to the plaintiff and assigning 70% of the responsibility to Meta and 30% to YouTube.
Via @AP
apnews.com/article/social-me…
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