Stories, Stats & Systems | Marketing, GTM & Ad Slinger | 📖 “Creditworthy: A Ledger Theory of History” due out later this year

Joined November 2025
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I started a @Substack today in the lead-up to ‘Creditworthy: A Ledger Theory of History.’ You can use it to see how the framework shows up in the everyday. The goal is to make the underlying patterns visible. Once you see them, you can't unsee them. open.substack.com/pub/credit…
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If you were an American born before 1980, this movie was seminal to creating an early worldview via pop culture. Could never get made today.
Most people I know born after 1990, watched Rocky IV as an ironic joke. They couldn’t comprehend that people once felt this sincere about American culture. But that’s changed. And rather suddenly—especially with young men. Many can watch this scene & say: “I get it now.”
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It is crazy to think how little access most Americans had to views and images through most of time. Now the ubiquitousness of camera in everything makes a shot like this seem commonplace.
Such an incredible photo
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I don’t think Americans understand the European concept of free speech. It’s Rousseauan where rights flow to individuals FROM the state. That is how different the US Lockean conception is. But both forms of “free speech” are meant economically - as bond pricing signals.
JUST IN: UK Government clarifies adults will still be able to use social media by verifying their identities with digital IDs, facial recognition, passports and credit cards.
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This kids show (ALF) was marketed to me as a pre-teen and if you ever learned about any of the behind the scenes stuff it’s … WHOA!! The main character in “Permanent Midnight” was also a writer for ALF.
Anne Schedeen, the mom from Alf, died yesterday, leaving behind, in her family's words, "a burning hatred for Trump." It might be seen as undignified to be remembered for political hatreds rather than lifetime achievements, but let us not forget: Max Wright, the dad from Alf, died in 2019 while giving a blowjob to a Skid Row bum while high on crack. It's very unlikely that any Alf cast member can top that in the "undignified" department. Here's to those who set the bar SO fucking low that we all look good by comparison. ew.com/alf-actress-anne-sche…
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Patrick Berzai retweeted
"Ironically, people who see themselves as victims often feel entitled to mistreat others. The implicit moral logic seems to be 'because I’ve been wronged, I can do no wrong.'" stevestewartwilliams.com/p/1…
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Patrick Berzai retweeted
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ignoring the social hierarchy and treating everyone equally will make people hate your guts
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I’m a @Yankees fan but I think Citi Field is a better ballpark.
Which is the better New York Park?
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I’m not the most knowledgeable about basketball, but I think Mike Brown did a fantastic job. @nyknicks were down in a bunch of games and he created schemes and matchups to work them into comeback wins.
Holy cow they are treating Mike Brown like an afterthought, I’ve never seen this. Leon Rose before the coach?
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Patrick Berzai retweeted
No one understands the CHARACTER of the long suffering Knicks fans who have stood with this team through thick and thin ever since moving to New York 18 months ago.
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The University, going back to at least Lincoln’s land reform, is meant to create taxable wealth in order to trigger US Treasury demand. If not before, it was obvious w/the DOE where the gov’t floated credentials from the competency standard —> they are but fiat credentials
Conservatives often criticize universities for failing to prepare students for jobs. But that's like criticizing a library for failing to function as a gym. The purpose of a university was never vocational training. It was always the pursuit and transmission of knowledge.
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The dislocation customers have over the value of the products and the prices they pay make it hard to believe we live in a market economy anymore. open.substack.com/pub/credit…
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I’ve spent years in advertising trying to convince my coastal compadres what Europeans are now discovering via the World Cup— the “flyover states are filled with warm, prosperous and deep-pocketed people”. Brands would make lots of money if the hey’s just make the effort.
Europeans coming to America for the World Cup are shocked by our prosperity. A German guy has his mind blown by Buc-ee’s. A Swedish woman is amazed by ranch dressing, says it's "like crack." She claims that the internet on a plane flying over the Rockies is faster than what she has at home. She declares “The U.S.A. has completely radicalized me within 48 hours.” Americans can romanticize Europe all they want. But it's good to have a higher standard of living. And we do, thanks to freer markets and mass migration. 🇺🇸
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I think the lowest trust condition is pure bureaucracy, a metastasized end-point of a high-trust society. So “trust” becomes a question of the legitimacy of a truth function: do we base trust on empirical truth (competence) or do we base it on discursive truth (compliance).
The default society is not a high trust one. The default society is crabs in a bucket, corruption at every level and in every interaction that keeps you in constant vigilance and incapable of building good, effective and beautiful things. Western civilization took millennia to build and is being torn down within a century because of the concept that “all cultures are equal”.
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A big reason people no longer trust media is obvious. Countries don’t link over political systems — it’s over currency zones. These three —Russia, North Korea, Iran — are off of the dominant currency zones, usually due to sanctions. Why shouldn’t audiences know?
Applebaum: What binds Russia, China, Iran and North Korea is not religion or ideology. China is communist, Russia nationalist, Iran theocratic. What binds them is fear of liberal language: rights, rule of law, separation of powers and independent courts. 1/
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Patrick Berzai retweeted
Pessimists sound smart.  Optimists build the world.
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We really need to understand the IPO of 1787 (Hamilton’s Constitution) as a debt prospectus masquerading as a legal document designed to make the US creditworthy. “Emancipation” was really a greater distribution of debt burden. Legibility is what made someone subject to laws.
Thomas Jefferson argued a case called Howell v Netherland in the highest colonial court of Virginia in 1770. He was trying to gain the freedom of the grandchild of a ‘mulatto slave.’ He lost. But what is remarkable is how intricate the racial distinctions were re who is a slave and who is not. He argued there was a point where a slave woman’s offspring - by virtue of some ‘white blood’ interceding - became a ‘free man’ by virtue of ‘natural law.’ He goes through distinctions that reminded me of the Nuremberg laws in Germany. This is the kind of thing that should shed light on the high rhetoric of the founding. It was so much more complicated than the standard line - which we will see constantly as we approach the 250th anniversary.
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I identified with this so much when I was younger.
The Far Side was so fucking good it’s still ahead of its time …
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Of all of the -isms and -ologies our noblesse de robe (the credentialed compliance class) use to create a moral user interface for their world, their underlying source code is always just anti-competence.
Professors at top California college forced to radically alter coursework as students struggle to read trib.al/f01hXz6
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