Assistant professor of marketing @Esade. PhD @RSMErasmus. INACTIVE HERE, see you on 💙☁️🦋: @ martinapocchiari.com
Joined June 2012
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21 Oct 2025
Our pre-print article "Gender Representation and Stereotyping in TV Ads" (w/@bellet_clement) recently won a URL Research Grant- receiving the most research funds among all the proposals!💵
The paper develops new metrics of the representation of social categories in mass media:🧵
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21 Oct 2025
Our pre-print article "Gender Representation and Stereotyping in TV Ads" (w/@bellet_clement) recently won a URL Research Grant- receiving the most research funds among all the proposals!💵
The paper develops new metrics of the representation of social categories in mass media:🧵
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21 Oct 2025
Of course, "not all brands" behave the same, and we provide evidence of brand heterogeneity in stereotyping decisions.
[Interestingly, if the brand was founded by a woman, men are represented *LESS stereotypically* compared to brands founded by all-male teams.]
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21 Oct 2025
We are grateful to the Universitat Ramon Llull for the recognition. Now back to work -- a more equitable representation of people in mass media awaits ✨
Link to the paper: papers.ssrn.com/sol3/papers.…
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27 Sep 2025
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Do TV ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content.
[w/ Clement Bellet]
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27 Sep 2025
- Leaders and founders set the tone: women founders play a role in reshaping portrayals, particularly of masculinity.
- You can’t manage what you don’t measure: now, stereotyping can be tracked and benchmarked. The method can be scaled beyond gender, e.g., race and ethnicity
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27 Sep 2025
Advertisers: Gender representation in ads isn’t just about presence. Are you getting it right? Now, we can measure it.
Working paper: papers.ssrn.com/sol3/papers.…
#advertising #marketing #gender #brandstrategy #representation #measurement
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22 May 2025
🚨Pre-Doc and Post-Doc positions🚨
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments: #academicjobs #esade #marketing #AI #postdoc #predoc
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22 May 2025
#PreDoc: 1-year fully funded, with access to 4-year PhD program (including specialized training at relevant grad schools in Barcelona) and overseas research visit. Ideal background in marketing analytics, econ,econometrics, OR/IS. 🚨Deadline: Sept 2025. Apply: research@esade.edu
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22 May 2025
#PostDoc: 1-3 years fully funded by Ramón Areces Foundation (including yearly research budget). Must have a doctoral thesis defended after Jan'23. Apply on the Ramon Areces Foundation website, with the endorsement of our research group. 🚨 Deadline: June 5 2025
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Martina Pocchiari retweeted
20 Dec 2024
📰 La nostra ricerca oggi su @ilpost !
<<Dai risultati della ricerca emerse che gli scienziati politicamente neutrali erano considerati più credibili, mentre lo erano meno quelli che mostravano apertamente un’appartenenza politica. Le persone intervistate erano inoltre meno invogliate a leggere i testi scritti da scienziati politicamente schierati.>>
La scienza dovrebbe depoliticizzarsi?
ilpost.link/7sto6cxSLL
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La scienza dovrebbe depoliticizzarsi?
ilpost.link/7sto6cxSLL
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