The last time you opened ten Chrome tabs to research something was probably 2024
Now you open up a conversation and your agent does it — fans out across a hundred sources, reads millions of words, comes back with an answer
Those agents can't see your ads. They don't care about your landing page headline. They care about content that helps them do their job
The brands that win in this era are the ones that teach AI agents what they do, who they're for, and why they're the right answer
The last decade was all about making marketing more human
This next chapter, it's about bringing human-level attention and care to how we help AI agents do their jobs