*Slavoj Zizek sniffs loudly* Ah yes, yes, the ABG. The Asian Baby Girl. Sniff This is, you see, this is a perfect case study in what Lacan would call, you know, the sliding of the signifier. Yes? Sniff
Because what is happening, what is happening here is fascinating. The fob, the fresh off the boat, she arrives in Cupertino, in Palo Alto, and she encounters this term, ABG, and she does not know, you see, she does not know the genealogy. She treats the signifier as, how do you say, a flat-pack from IKEA. Some assembly required. Sniff
And what is the criteria, what is the criteria now? You drink the boba, ABG. You play the League of Legends, you say "hi" to a stranger at the Whole Foods, ABG, ABG, ABG. Sniff In this way, you see, every Asian American woman who is not actively crying over a textbook becomes, ontologically, an ABG. The category devours itself. It is, how do you say, the Hegelian bad infinity of the H1B imagination.
Sniff But here, here is where it becomes interesting, you see. Sniff The ABG AI CMO. Sniff This is a new object. A fantasy object. Because the original ABG, she did not care about your seed round. She did not care about your transformer architecture. She was, you see, sublimely indifferent to your cap table. Sniff
But the new one, the fob ABG, ah (Sniff) she is the perfect aspirational-honeypot, yes? She must be intelligent enough to discuss, you know, the mixture of experts, but also hot enough that the YC partner forgets to ask about retention. She is, you see, the Lacanian "objet petit a" of the Sequoia partner. Sniff
And this, this is why the SF mid, and we must use this term clinically, with love (Sniff) the SF mid sees in the ABG not a person but a portal. A portal out of the dimly lit WeWork of her own facticity. She organizes the meetup. She buys the gold hoops on Amazon. Sniff "Look, I am ABG now." No. Sniff No, my dear. You are performing ABG for an audience that is also performing ABG, in a recursive loop of mutual misrecognition. It is, you see, it is ABGs all the way down. Sniff
I think abg has taken on a different meaning among fobs in the bay area for a couple main reasons.
Fobs are unaware of the etymology and poorly educated on the aesthetics. What they’ve done is broken down the term piecewise: e.g. asking themselves, am I asian? Am I baby? Am I girl?
Secondly, fobs think possibly all Asian American women can become abgs. They think going to the beach without an umbrella makes them an abg, or drinking boba, or playing LoL. Being social as opposed to studying, is abg. Listening to English music is abg. Saying hi to strangers is abg. Using instagram is abg.
The idea of the abg ai cmo, however, is actually a novelty. It is at its core a fob, almost aspirationally-honeypot, identity. She has to be smart enough to be in ai, yet hot enough to use her looks to do marketing. This is why sf mids aspire to be considered abgs, and why groups of them are creating abg meetups.