Marketing | Tech | Comms

Joined July 2017
19 Photos and videos
Pinned Tweet
1 Sep 2024
Key features include: Secure user authentication Account balance tracking Automated email alerts Full credit & debit services transfer functionality API documentation using Swagger PDF generation for bank statements Robust security implementation with Spring Security and JWT
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If you’re running ads in a tech company, you need to read this. When it comes to attribution, two incredibly important metrics you need to pay attention to are count and volume. Stay with me I will explain. On this app there are a lot of brilliant people that do performance marketing but many of them are not running ads for core tech companies. Mostly info products or ecomm. At best lead gen. The platforms in use mostly cover attributions solutions or they could be plug as play as needed. If you run ads in any tech company you have to build out your attribution systems. No automatic events matching here, no conversion API. It will be you and the developer, that’s why this tweet is important. Say Appsflyer or any mobile measurement partnership tool of your choice is already setup, the next thing is to measure conversion count and volume. How many times did the required action you’re trying to measure happen and how much volume came through in terms of numbers. I’ll use my 9-5 as an example. If I want a potential user that sees my ads to use our house money product, I need to see every single time someone funded that wallet and how much. This does two things for me 1.I can see the channels that drive the highest count in terms of the event I’m optimizing for 2.The most important is that I can see how much came through in terms of assets that we will not manage in the house money wallet (naira and kobo). You see, some channels can drive higher counts but lower volumes. You need to ensure that your spend is always allocated to channels that will probably drive lower counts but more volume or best case scenario, a balance between both metrics. So here’s a task for Monday, Open your Appsflyer or alternative tool, look for your North Star metric. (The one metric that matters to your business.) Are you measuring count and volume ? If no, fix it. Schedule a meeting with your dev. Back end and mobile dev will be mostly the two functions you would need. If yes, next step. Go to your break downs, look at your channels and see how count and volumes are being recorded. You can even take it a step further and see what creatives are driving either volumes or count. You will know what platforms to allocate budget to, and what new creative iterations to test next week. I’ll do my best to tweet more about performance marketing in tech. A lot happens in here.
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System Design becomes EASY after you watch these Videos:
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This video cracked me up😭 Especially when you’re prompting😂😂
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2026 is going to be my best year yet❤️
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This woman is always a breath of fresh air.

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There is love and there is love. They were asked to explain each other's PhD. Academic validation sweet die. If you like, go marry mumu.
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5 Dec 2025
While you’re investing in your career and trying to become better at what you do, don’t forget to invest in developing your mind too. This is very important, especially for men. I get it that you live in a society that worships money, and you think once you have money, you can get anything you want including women. If you also invest in developing your mind, the threshold at which you let people into your life will increase as you become more successful. Suppose you meet a woman you really like, but she does not need you to buy her own wigs, make her hair, nails, change her clothes, phone or pay rent, what do you offer now that your debit card will always decline? This is why you need to take a wholistic approach to personal development. It’s not just about getting into your dream profession or reaching your financial goals. If you are religious, your goals should include becoming better adherents. There are vices you should gradually discard as part of your growth. Your goals should also include becoming a better husband and parent than your own father. There are many things money cannot buy. One of such things is having a wife who adores you and children who don’t bring shame to you. It looks simple, but many billionaires don’t have this. They look happy with their billions, but deep down they wish they had it. You can disagree and that’s fine, but the main incentive for men to go over and beyond to make money is to provide for their families. Even a teenage boy develops this trait and seeks to make life easier for his parents and siblings. As boys grow into men, the focus is to provide a decent life for the wife and children they don’t have yet. You can deny this, but if you’re being honest the main reason you’re either not married yet or don’t have kids is because you don’t want to have children who would 'suffer': you are not yet convinced you can provide a better life for another human being. It’s easy to get carried away chasing money, career advancement and other things while ignoring the reason you wanted all those in the first place.
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Watch your kidneys So many kidney failure going on in the country. Please protect your health.

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The longer I work in corporate, the more I realize… the people making the decisions rarely understand the work.
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2 Nov 2025
REAL
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1 Nov 2025
Code deployed to production for a fintech platform 🎉 Team win! Grateful to be contributing to real-world solutions. #Developer #Fintech #BackendDevelopment #softwaredevelopment #tech
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I have been trying to learn how to run TikTok ads. Then I stumbled on this video. Trust me, you need it if you’re a small business owner 👇
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We're Hiring 🔔 Customer Service Representative Location: Ajah, Lagos We are looking for enthusiastic and customer-focused individuals to join our team as full-time, on-site Customer Service Representatives. In this role, you will handle customer inquiries via calls, emails, or chat, resolve issues, and ensure excellent customer experiences. We seek candidates with strong communication and problem-solving skills. Prior experience in customer service is a plus but not mandatory. Applicants should be comfortable working in rotational shifts. To apply, please fill out the application form here 👇 docs.google.com/forms/d/e/1F… Shortlisted candidates will be contacted. Feel free to share this opportunity with anyone who might be interested.

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NEW: China officially opens the world’s tallest bridge, completing the project in under 4 years. The bridge features a restaurant at the top, a whopping 2600 ft above the river. The bridge not only cuts a 2-hour drive to 2 minutes, but also features as a theme park with a glass skywalk, a high-speed glass elevator, and a waterfall off the edge of the bridge. Visitors can also bungee jump off of it. The Huajiang Grand Canyon Bridge is 2050 feet above the river and spans 4600 feet over the river. Insane.
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The wrong environment will shrink your potential. Stay too long, and you'll start mistaking survival for success.
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Our god is an awesome ✝️

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29 Sep 2025
The second leg in blue! 🔥 🔥 🔥
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