What's my business worth?
Before you go spend thousands of dollars on the report from that consultant to tell you the answer, let me remind you of three simple truths about valuation:
1). It's not absolute
2). It's not what YOU think it is or should be
3). It's meaningless without context
What do I mean by those "3 simple truths"?
1). It's not absolute. Valuation is fluid. It fluctuates. It's true for a fleeting moment. It's based on things like growth, margin, market opportunity, market context - and about 193 other things that you may or may not be able to control. And it's relative, just to add a little more complexity. What the valuation is today may not be what it is tomorrow. There's a litany of things that might move the number(s).
2). As the business owner, you don't decide valuation. You may set some guidelines, you may have expectations, but no matter what your number is, if no buyer will pay that number, that number is not the valuation.
Of course, you never have to take a price you don't like, so let's not make that mistake, but if no one pays your price, then your price isn't the valuation.
Reality is an agreed-upon deal and nothing else.
3). It's meaningless without context. A lot of people commission reports from experts and bankers and brokers and other folks deeply involved in working with business owners. Those analyses and reports are great for guidance but they're still only part of the answer.
Case in point:
I recently worked with a business owner in an industry with fairly well-established purchase multiples. When a buyer knocked, I told him what I expected the buyer would offer when the conversation got there.
I was right (great, let's throw a party!).
But the business owner didn't want to sell at that price. Since then, I've been working to help him understand that the price isn't going up unless he does some things that buyers value.
He's now doing those things.
It's going to take time. But if he wants $15 million, and the offer was $10 million, that's a big gap and there's work to be done. Even for made-up numbers like these.
So as a small business owner, how should you deal with this?
As much as I say you can't rely on theory to tell you valuation in practice, the reports and analyses can help you at least understand market context, help you set expectations. What attributes buyers are prioritizing. And from there, you can start pointing your business in that direction.
It's going to take some time. Which is why it's time to start planning and preparing, before you hear numbers you don't like.