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Pickle Jar Communications @picklejar

Strategic marketing and communications for the education sector. Content strategy, audience insights, consultancy support, training. Founders of @ContentEdLive.

Joined February 2013
  • Tweets 4,980
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Pickle Jar Communications@picklejar
7 Apr 2024
Are you joining us for ContentEd 2024? This year, our host city will be Liverpool on 8 and 9 October. ⚓ Join the education sector for valuable insights on marketing, communications, web, and social media. Register your place: bit.ly/4cmdAqN #HigherEducation #HESM
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Are you ready to go beyond ChatGPT? Join our founder Tracy Playle for a free HE Professional webinar about how AI can transform your student recruitment and experience. 🤖 12.30pm (UK time) Thursday 23 May 2024 Register your place: lnkd.in/eczZ2-Nj #StudentRecruitment

ALT Text reads, "Free lunchtime webinar, Thursday 23 May, 12.30pm to 1.20pm, Going beyond ChatGPT: understanding how AI and machine learning can transform student recruitment and experience, join me, Tracy Playle, Chief Content Strategist and CEO, Pickle Jar Communications, register for free."
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“Ahem. We’re waiting…” Our social media channels are impatient for new content, or at least it can seem that way. This blog post offers 5 strategies to keep your channels flowing with compelling content. Read more: bit.ly/3V5OJ48 #HESM #HigherEdSocial
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Do you use camel case for your hashtags? Such a simple adjustment can increase accessibility and prevent misunderstanding. Don't give your audiences the hump. 🐫 Read our blog post: bit.ly/3QM7CGM #GAAD #GAAD24 #HigherEdSocial
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Are you creating alt text for your images? In this blog post, we discuss how to create alt text that will truly benefit your audiences. Learn more: bit.ly/3V1U7oS #GAAD #GAAD24
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We're going on a 'Tok' hunt... 🔍 This brilliant blog post by Mikki Collins explains the concept of a 'Tok' on TikTok. Learn how to use the platform to boost your student recruitment. Read the blog post: bit.ly/3UhhQjc #HigherEdSocial
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Speaker deadline extended! Would you like to speak at ContentEd 2024? Submit your proposal before 23:59 on Friday 24 May. Our speakers receive £200, a free ticket to the conference, and more! Submit today: bit.ly/3xYGkpK #HighEdWeb #HEMarketing
Text reads, "Call for speakers! You'll receive £200, a free ticket to the conference, and more! Deadline Friday 24 May, 8 to 9 October," alongside a person speaking at a lectern.

ALT Text reads, "Call for speakers! You'll receive £200, a free ticket to the conference, and more! Deadline Friday 24 May, 8 to 9 October," alongside a person speaking at a lectern.
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Experience design? Content design? These can be quite confusing concepts for our colleagues. 😵‍💫 Join us to learn how to explain these terms to your colleagues, and secure buy-in for your projects. Wed 22 May, 10am (BST) Register your place: bit.ly/49xTNlJ #HigherEd
A person stands in triumph alongside data and a magnifying glass.

ALT A person stands in triumph alongside data and a magnifying glass.
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Registrations now open! Artificial intelligence (AI) can greatly benefit your content projects in higher education. Join our online bootcamp to learn how, with presentations, tools, and workshops. Book your place: bit.ly/4cJM0nA #HigherEducation
Text reads, "ContentEd, AI bootcamp, 5 and 6 June 2024, 2pm to 5pm BST, 9am to 12pm EDT, online, contentedlive.com/ai-bootcamp," alongside people using devices and a brain made of circuitry.

ALT Text reads, "ContentEd, AI bootcamp, 5 and 6 June 2024, 2pm to 5pm BST, 9am to 12pm EDT, online, contentedlive.com/ai-bootcamp," alongside people using devices and a brain made of circuitry.
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Bookings now open! Join our new 4-week training programme to learn how to recruit students as content creators and influencers. Tools, tips, templates, hands-on activities! Register your place: bit.ly/3PV9psx #HESM #StudentRecruitment
Text reads, "ContentEd, Working with students to supercharge your social media content, 4-week online training programme, starting on Thursday 13 June 2024, 1pm to 2.30pm BST/8am to 9.30am EDT, contentedlive.com/supercharge-social-media," alongside students using their devices.

ALT Text reads, "ContentEd, Working with students to supercharge your social media content, 4-week online training programme, starting on Thursday 13 June 2024, 1pm to 2.30pm BST/8am to 9.30am EDT, contentedlive.com/supercharge-social-media," alongside students using their devices.
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Tok, Tok... Who's there? This awesome new blog post by Mikki Collins! Mikki explains why it's important to discover your 'Tok' on TikTok as an opportunity to support your student recruitment. Read the blog post: bit.ly/3UhhQjc #StudentRecruitment @mikki_collins
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Would you like to speak at ContentEd 2024? Submit your proposal before 23:59 on Friday 3 May. Our speakers receive £200, a free ticket to the conference, and more! Submit today: bit.ly/3xYGkpK #HigherEducation
Text reads, "Call for speakers! You'll receive £200, a free ticket to the conference, and more! Deadline Friday 3 May, ContentEd 24 Liverpool, 8 to 9 October 2024," alongside a person standing at a lectern.

ALT Text reads, "Call for speakers! You'll receive £200, a free ticket to the conference, and more! Deadline Friday 3 May, ContentEd 24 Liverpool, 8 to 9 October 2024," alongside a person standing at a lectern.

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Need to boost your social media content? Join our new 4-week training programme to learn how to recruit students as content creators and influencers. Tools, tips, templates, hands-on activities! Register your interest: bit.ly/3PV9psx #HESM #StudentRecruitment
Text reads, "ContentEd, Working with students to supercharge your social media content, 4-week online training programme, starting on Thursday 13 June 2024, 1pm-2.30pm BST, 8am-9.30am EDT, contentedlive.com/supercharge-social-media," alongside people using devices whilst being charged.

ALT Text reads, "ContentEd, Working with students to supercharge your social media content, 4-week online training programme, starting on Thursday 13 June 2024, 1pm-2.30pm BST, 8am-9.30am EDT, contentedlive.com/supercharge-social-media," alongside people using devices whilst being charged.
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Call for sponsors! Do you have a service to promote to content professionals in the education sector? If so, you'll find a large, engaged audience of senior decision-makers at ContentEd 2024. Explore our packages: bit.ly/3Ux03Gd #HigherEducation @ContentEdLive
Text reads, "ContentEd 24 Liverpool, Call for sponsors, Promote your services to marketing, content, and web professionals working in the global education sector, 8 to 9 October 2024," alongside a person presenting their services.

ALT Text reads, "ContentEd 24 Liverpool, Call for sponsors, Promote your services to marketing, content, and web professionals working in the global education sector, 8 to 9 October 2024," alongside a person presenting their services.
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Would you like to speak at ContentEd 2024? Submit your session proposal before Friday 3 May. Our speakers receive £200, a free ticket to the conference, and more! Submit today: bit.ly/3xYGkpK #HigherEducation @ContentEdLive
Text reads, "ContentEd 24 Liverpool, Call for speakers, You'll receive £200, a free ticket to the conference, and more! Deadline Friday 3 May, 8 to 9 October 2024," alongside a person speaking at a lectern.

ALT Text reads, "ContentEd 24 Liverpool, Call for speakers, You'll receive £200, a free ticket to the conference, and more! Deadline Friday 3 May, 8 to 9 October 2024," alongside a person speaking at a lectern.
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Introducing our June webinar! 🎉 How do we overcome our creative blocks? Simon Fairbanks, part-time author, full-time Pickle, will share actionable advice to help you activate your muse. Register your place: bit.ly/445rRVn @PickleJarSimon #HigherEducation #HESM
An education sector professional poses thoughtfully alongside a chess piece, microphone, and clipboard.

ALT An education sector professional poses thoughtfully alongside a chess piece, microphone, and clipboard.
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Your alumni and supporters are invaluable, but also extremely busy. We'll help you engage them through deep audience understanding, and creative content strategies. Read about our projects with LSE, Liverpool, Bristol, and Oxford: bit.ly/49ViTva #AlumniRelations
Text reads, "Community and donor engagement," alongside a hand cupping a heart.

ALT Text reads, "Community and donor engagement," alongside a hand cupping a heart.
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Students have never had so many options... We'll help you design organic experiences that attract, recruit, and retain the right students for you. Explore our projects with Newcastle, Edge Hill, Bangor, and Nottingham: bit.ly/4aIRqxJ #StudentRecruitment #HigherEd
Text reads, "Student recruitment and experience design," with icons of students and a mortarboard.

ALT Text reads, "Student recruitment and experience design," with icons of students and a mortarboard.
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It's a crowded market. There’s never been a more important time to have a stand-out brand. 📣 We'll help you capture and define your brand vision, then bring it to life. Read about our projects with Loughborough, Imperial, Cumbria, and Bangor: bit.ly/49NnNKz #HigherEd
Text reads, "Impactful brand strategies and narratives," alongside an icon of a megaphone and monitor.

ALT Text reads, "Impactful brand strategies and narratives," alongside an icon of a megaphone and monitor.
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Do you wish more people knew about your world-changing research? We'll help you build your global research reputation with a content strategy and powerful storytelling. Read about our projects with Loughborough, Sanger, York, and Sheffield: bit.ly/4aDfq5B #HEComms
Text reads, "Research engagement and reputation."

ALT Text reads, "Research engagement and reputation."
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Are you joining us for ContentEd 2024? Our low-price early bird tickets are now available. 🐦‍⬛ Join your fellow content professionals from the education sector in Liverpool on 8 and 9 October. Get your tickets: bit.ly/4cmdAqN #HigherEducation #HighEdWeb
Text reads, "ContentEd 24, "What makes ContentEd really stand out in the sector is the quality of speakers, Tom Greveson, CEO, Revolution Viewing, UK, 8 to 9 October 2024," alongside Tom Greveson.

ALT Text reads, "ContentEd 24, "What makes ContentEd really stand out in the sector is the quality of speakers, Tom Greveson, CEO, Revolution Viewing, UK, 8 to 9 October 2024," alongside Tom Greveson.
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