Head of Brand @ Merciv / Helping brands understand consumers / prev. Otherlife, Pentagram

Joined August 2020
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It’s a great time to be in New York
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Accidental Aesthetic
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Fable, Mythos, Opus, Sonnet, Haiku – Claude model naming is so good
Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use. Its capabilities exceed those of any model we’ve ever made generally available.
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What studios are building the best websites in 2026?
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Cooked with @cursor_ai 👨‍🍳
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movies are so back
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Ethan Pidgeon retweeted
A few snippets from our latest work for @merciv_ai
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What do an IWC pilot watch, La Sagrada Família, a Lexus LS 400, and a Wassily chair have in common? More than you might think. Great quality is easy to feel, hard to define, and even harder to produce. Especially in design, where the difference between looking great and being great can be hard to see at first. To make it a little easier, I wrote about it 👇
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oh wow oh wow - excited to try this
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Figma Make, now on your local code In limited beta starting today, you can visually edit and ship changes by connecting Make to your codebase At Figma, we use our products to design in every way: design layers, prototypes, and now, production code
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Ethan Pidgeon retweeted
Excited to share the latest project we worked on over at @PossimpibleStud Merciv is a an intelligence platform helping CPG brands make sense of scattered insights, and data to turn them into actionnable recommendations. It was a blast working with the @merciv_ai team Special thanks to Shaia @pidgethan @zanderarnold1 for their trust and great collaboration
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Ethan Pidgeon retweeted
Guess who created this?
The brands that will win the next era of CPG and retail won't be the ones with the most data. They'll be the ones who can make sense of it as fast as it changes. The signals are already there. But they're scattered across disconnected systems, dashboards, and documents — and by the time they're connected, the moment has passed. That model is broken. We built Merciv to fix it.
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Shoutout @adrianinmotion! 🚀🙇‍♂️
The brands that will win the next era of CPG and retail won't be the ones with the most data. They'll be the ones who can make sense of it as fast as it changes. The signals are already there. But they're scattered across disconnected systems, dashboards, and documents — and by the time they're connected, the moment has passed. That model is broken. We built Merciv to fix it.
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ball knowers. cc @jakubkrehel 👨‍🍳
Excited to share our newly improved website for @xai. We overhauled every page to better showcase our various models and products, and help developers, enterprises and users get started quickly. Now live → x.ai
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TDLR: Cook or be cooked
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wip @merciv_ai research starter landing exploration
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Looking forward to this! See ya there 🫡
NYC, the day has come… it’s time for @joindiveclub x @DoubleDiamondHQ. We’ll see you tonight @tryramp with @ridd_design, @meag_han_c, @danshipper, and @bradleyziffer. 🤿 x 🔶🔶 x 🗽
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have had this exact conversation countless times
What do you do for work? Design What do you do for fun? Work
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