I coach driven leaders and place special operators in businesses @uncommon_elite. Prior special operations helicopter driver. 160th SOAR.

Joined May 2022
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You don’t grow a mustache like this without doing some serious shit. Shane Barnes did bad things to some bad people as a 160th Nightstalker. Most notable- an operation a couple years back that killed the top ISIS leader. Shane didn’t miss. He took my spot on that operation, and I stayed home. The result was a bad dude dead and the birth of my daughter 9 months later. He pushed me- and I pushed him. The type of relationship that accelerates your life. Shane was killed when the force positioned across the world to help our allies. He left behind a very young family.
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Every once in a while I’ll get: “I want to hire a GM for $75,000. Business is $7M in revenue, they’ll have full financial responsibility” Or “Need a COO with experience in X industry. $100,000 plus 10% bonus. Los Angeles.” (They don’t become clients)
Better yet, hire a GM for $65,000 and go to the beach.
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Christian Ruf retweeted
Long time friend and Special Forces brother needs support for his family. Daniel a Green Beret and founder of the Special Operations Association of America has spent his life showing up for America. He and his amazing wife Lauren need our help now. Lauren is fighting glioblastoma brain cancer while they raise their 2-year-old daughter. Please pray for him, his wife, and their daughter. And if you can, please help support them here via Special Forces Trust: secure.qgiv.com/event/lauren…
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And I did…. Was off by a few inches on the load-out, had to redo one of the birds Mounted the 30mm a fraction of an inch off, no longer bore-sighted But managed to take off ~10% over max gross weight during an evac and not crash
Loading the birds on C17s for a blowout to Iraq and the 160th commander sees me and says “Hey Ruf, don’t f$ck it up”
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Loading the birds on C17s for a blowout to Iraq and the 160th commander sees me and says “Hey Ruf, don’t f$ck it up”
What's the best advice you received from someone in a leadership position?
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Someone please check in on me if I ever use these
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If I buy another one now and sell it again in a year I’ll have three best days this year.
Sold my boat Best day of my life
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Locksmith just came to my house It took him longer to create the invoice than to do the work. (Happy to pay it) With all the chatter about getting into the trades: HVAC, plumbing, electrical I think I know what I would do
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My favorite part of being stationed in Europe was the ease of access to incredible backcountry skiing. My weeks often looked like this: -Mon to Thurs: Work, fly some -Friday: Pick a random spot in Austria/Italy, pile in a VW diesel and drive south -Sat/Sun- ski our faces off, stop in Munich for beers Repeat In three years, there were only about a dozen weekends that I stayed at home. (And if you think pilots like to tell you they are pilots, I was also a free your heel free your mind tele skier. 12/10 on the obnoxious scale).
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Only on LI will non-veteran business owners use military tragedies/losses as a way to "tie in a lesson" to promote their business.
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Christian Ruf retweeted
PRAYER IS NEEDED. My friend Daniel — a Green Beret and founder of the Special Operations Association of America — has spent his life showing up for America. He and his wife need our help now. Lauren is fighting glioblastoma brain cancer while they raise their 2-year-old daughter. Please pray for him, his wife, and their daughter. And if you can, please help support them here via Special Forces Trust: secure.qgiv.com/event/lauren…
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Christian Ruf retweeted
OK... take my money
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Christian Ruf retweeted
X delivered some excellent talent last time. I’m hiring another 3 sales reps in Dallas-Fort Worth. On pace for $45m in revenue in residential foundation repair. Top earners make $175K–$250K. Not a recruiter. I'm the CEO. DM if you you're interested.
I'm hiring 4 sales reps in Dallas-Fort Worth. We finished last year at $35m in revenue in residential foundation repair. Top earners make $175K–$250K. Not a recruiter. I'm the CEO. DM if you you're interested.
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I actually made money on owning a boat (that's what I tell myself)
buy a boat go into debt if you have to.
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Weber, Reqtec, Traeger, PK
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160th, Ranger Regiment, SEAL, Natl Guard Intel
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My proposal for the GWOT memorial containers, trailer toilets, crushed rock, and a random walkway
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Sold my boat Best day of my life
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I reach out to a lot of potential candidates. About 1/4 of the time they tell me they are in a great spot and enjoying what they are doing. That, to me, is awesome. The transition out of the special operations community into a real person role can be gnarly- finding the right fit isn't always easy.
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I had a former peer assess after I was about a year into flying there. Our DAP flight lead did his assessment. (For those familiar, the short guy that smoked in the cockpit) My former peer was a West Point grad, had a real cocky attitude (not saying all West Point grads do I know some great ones). He quit halfway through, before he even hit the part where he would plan, brief, fly. "It's not for me" That is the assessment process doing the right thing.
What is unique about the 160th assessment is that everyone goes through it to get in. Pilots, Doctors, Logisticians, Intel- everyone has to have the same DNA.
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The great thing about entrepreneurship is you can do whatever you want. I've found you just have to make sure you want it.
Alright who has a business they want to expand to Salt lake/Utah County in the near future? My bio: - I know how to sell (specifically B2B.) - Have grown two local niche businesses to over $200k in annual revenue in the past two years (Stump grinding and Swedish Candy.) - Have a good amount of leadership experience. - Have a solid network in Utah. - I’m hungry and have capital to start/invest. - Open to any sort of partnership structure, just want to have equity and someone I can learn a new industry from. - Looking to be in an industry that I can grow in for the long term. I have no timeline, and I don’t mind what I’m currently doing, I just believe that I’m capable of more. My DM’s are always open 🤝
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