Congrats to the Grüns team on the
@Unilever acquisition announcement!
PLUS invested at the Series A believing in their mission to make the healthiest habit the one you'll actually keep.
This is what building a generational brand looks like.
Unilever is acquiring fast-growing VMS brand Grüns for an undisclosed sum.
Founded in 2023 by Chad Janis, Grüns has become one of the largest brands in the U.S. Greens Supplement category. The company has also expanded into new categories like immunity, children’s nutrition, and pre-workout supplements. Grüns reached a $500M valuation 11 months ago.
Investors in Grüns include Headline, Selva Ventures, Vanterra Ventures, Sugar Capital, and others.
Unilever recently divested its massive food division in order to focus on beauty, wellness, and personal care.