POWER stands for “The Portrayal of Women Athletes in Sports Media". It is an initiative funded by the Erasmus SPORT Program.
Joined January 2025
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129 Photos and videos
Still happening. 💔
Despite progress, the gender pay gap in sports remains very real.
Prizes, sponsorships, media coverage...
Equality in sport isn’t just about participation. It’s about recognition, respect, and fair pay.
#SpotTheFact #WomenInSports #EqualPay #GenderEquality
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Happy World Cup Kick-off Day for those who celebrate! ⚽
We’re living through football history and making history in sport ourselves while at it. 🤭
Through #ErasmusPlus, we tackle societal & sport-related challenges, promoting an active lifestyle.
➡️ link.europa.eu/DdpKjT
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Zsuzsa Csisztu is an exemplary advocate for gender balance in sports media. Her powerful quote reminds us what really matters when communicating about sporting results.
#GenderBalance #WomenInSport #PowerOfWomenAthletes
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In Italy, women athletes like Jasmine Paolini still face biased media narratives focused on appearance over performance.
Representation matters.
#WomenInSports #Italy #PowerSportProject
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Breaking barriers and making history ✨
Her performance shone through in such a competitive environment.
This is only the beginning!
#WomenInSport #PowerOfWomenAthletes
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This is not a usual quiz.
There’s no wrong answer.
💪 To create fair women athletes' representation, we should all do all these thing. Speak up!
#GenderEquality #WomenInSport #FairSportsMedia #PowerOfWomenAthletes
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Women’s sports are still underrepresented in media.
Less visibility = less opportunity.
Support women athletes. Share their stories. Challenge bias.
#WomenInSports #TakeAction #PowerSportProject
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Changes come with small actions. ❤️
Here are some ideas of what you can do to support women athletes!
#GenderEquality #WomenInSport #FairSportsMedia #PowerOfWomenAthletes
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What a support system they are to each other: Tara Davis-Woodhall and Hunter Woodhall!
Surround yourself with people who are your biggest cheerleaders - on and off the field!
#Inspiration #CoupleGoals
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Our latest podcast episode features Mora Di Tommaso, who talks about how sports communication shapes the way we see sport and its values.
👂 Give it a listen: youtu.be/bjCE9OvTk0I
#WomenInSport #SportsCommunication #Podcast
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Start the weekend by listening to our newest podcast episode.
This time Teresa Constantini talks about the role of symbols in sports communication.
youtu.be/shvxMRuiBM0
#WomenInSport #SportsCommunication #Podcast
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INTERVIEW | As the POWER Strategy and Guidelines document was recently published, we talked to Alla Krinitsyna from @UFECcat about it.
Read the interview here: bit.ly/4uzvZJ9
#FairCoverage #WomenInSport #BreakTheBiasInSport
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Alysa Liu came back on her own terms.
She chose boundaries, balance and self-respect.
And still, people judged her for how she looked, not for her performance.
Her story is about changing what athletes are allowed to be.
#WomenInSport #FairSportsMedia #PowerOfWomenAthletes
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power_sportproject retweeted
❌Feminicide
❌Sexual harassment
❌Rape
❌Child marriage
❌Female Genital Mutilation
❌Honor killing
❌Human Trafficking
❌Cyberbullying
❌Sexual violence
How many more reasons do you need for why we must stand up for women’s rights❓
#ENDviolence against women & girls. NOW❗️
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At the @milanocortina26 Olympic Games, women got equal attention. Finally!
But what about in everyday sports media?
Not even close...
#GenderEquality #WomenInSport #FairSportsMedia #PowerOfWomenAthletes
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Here we go with the 9th episode of the POWER podcast.
In this one, Begoña Villarrubia talks about the growing interest in women's sport.
Listen to it now: youtu.be/Xy-b20QIpwI
#WomenInSport #FairMediaCoverage #BreakTheBiasInSports
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The conversations from Paphos 🇨🇾 aren’t over.
The #EUSportForum 2026 (15–16 April) put health and physical activity, gender equality & the European Sport Model front and centre.
Now it’s about what comes next. See the highlights ⬇️
🔗link.europa.eu/xVgfgw
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