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Pretectum @pretectum
Joined April 2021
  • Tweets 24,862
  • Following 415
  • Followers 569
6,460 Photos and videos
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Pretectum@pretectum
3 Mar 2025
Pretectum has a scalable secure solution that at the same time offers flexibility and structure in a way that is attuned to the way your business prefers to work. We think of it as the Pretectum Advantage. Contact us to find out more. pretectum.com/what-do-custom…
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Blanket Discounts Destroy Customer Loyalty open.substack.com/pub/pretec…
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Unifying Data for Growth open.substack.com/pub/pretec… via @substack
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Check out this article: Customers as 2D Ghosts linkedin.com/pulse/customers… via @LinkedIn

Customers as 2D Ghosts

Most organizations continue to operate under the delusion that customer behavior is linear. Of course it isn't.

linkedin.com
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The Global Identity Shift - Is Your Data Ready for this "New Normal"? | LinkedIn linkedin.com/pulse/global-id…

The Global Identity Shift - Is Your Data Ready for this "New Normal"?

King Charles recently confirmed in the 2026 King's Speech that the UK is pushing forward with a national Digital ID scheme. While it's marketed as a "voluntary" tool for access to public services,...

linkedin.com
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Rearview Mirror Customer Data Profiles open.substack.com/pub/pretec… via @Substack
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Unifying Data for Growth via @substack open.substack.com/pub/pretec…
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The Global Identity Shift - Is Your Data Ready for this "New Normal"? via @LinkedIn linkedin.com/pulse/global-id…

The Global Identity Shift - Is Your Data Ready for this "New Normal"?

King Charles recently confirmed in the 2026 King's Speech that the UK is pushing forward with a national Digital ID scheme. While it's marketed as a "voluntary" tool for access to public services,...

linkedin.com
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Could 2026 be your year of “The Fix” youtu.be/iORlfn1twhE?si=my7v… via @YouTube #LoyaltyIsUpForGrabs

Could 2026 be your year of “The Fix”

In 2026, It’s no longer about who has the most data, but who can pu...

youtube.com
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Financial Sector Growth via Customer Master Data Management and Unified Insights | LinkedIn linkedin.com/pulse/financial…

Financial Sector Growth via Customer Master Data Management and Unified Insights

The modern financial landscape used to be defined by those who had the most clients and consequently the most data. But as time has told us, it is more about how you use and the usability of the than...

linkedin.com
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Pretectum retweeted
Uli L@ulilokshin
Mar 29
Ready to get started with a @pretectum free trial evaluation?
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Mastering Data Complexity in the Near-Prime Segment – Pretectum Customer Master Data Management pretectum.com/mastering-data…
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How to Build a Robust AI Governance Roadmap with Pretectum CMDM | LinkedIn linkedin.com/pulse/how-build…

How to Build a Robust AI Governance Roadmap with Pretectum CMDM

The rapid acceleration of artificial intelligence across the enterprise has created a massive opportunity for innovation, but it has also introduced significant risks regarding data privacy, ethical...

linkedin.com
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Pretectum CMDM Feature Highlights #Spring 2026 youtu.be/TIU0S6dN0zk?si=ES7q… via @YouTube

Pretectum CMDM Feature Highlights Spring 2026

Explore the latest advancements in the Pretectum CMDM platform with...

youtube.com
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How to Build a Robust AI Governance Roadmap with Pretectum CMDM | LinkedIn linkedin.com/pulse/how-build…

How to Build a Robust AI Governance Roadmap with Pretectum CMDM

The rapid acceleration of artificial intelligence across the enterprise has created a massive opportunity for innovation, but it has also introduced significant risks regarding data privacy, ethical...

linkedin.com
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Rearview Mirror Customer Data Profiles open.substack.com/pub/pretec…
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Google shopping is dying, so what's next? | LinkedIn linkedin.com/pulse/google-sh…

Google shopping is dying, so what's next?

Think back to the last time you bought a high-ticket item. Did you scroll through ten pages of search results, or did you ask an AI for a curated recommendation? If you are like the majority of...

linkedin.com
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Achieving Truth through Customer Entity Resolution | LinkedIn linkedin.com/pulse/achieving…

Achieving Truth through Customer Entity Resolution

Why third-party data hype is not really the issue "There be gold in them there hills", that's the underlying message in the vendors' rush to get you hooked on first-party data (really zero party data...

linkedin.com
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Pretectum AI Governance of cMDM Models youtu.be/wVNqs08p_Yw?si=ujIJ… via @YouTube

Pretectum AI Governance of cMDM Models

This video provides an overview of the AI-driven governance feature...

youtube.com
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77% will take an AI Gamble, but the Data decides who wins | LinkedIn linkedin.com/pulse/77-take-a…

77% will take an AI Gamble, but the Data decides who wins

Your business needs an authoritative data foundation necessary for AI systems to deliver accurate, context-aware customer resolutions that build long-term brand loyalty, but here's the thing, you...

linkedin.com
The landscape of enterprise data is often a complex one, the context for custromer data profiles in particular, is no different. The platform a business chooses should never be a source of uncertainty. pretectum.com/orchestrating-…
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