Innovation Agitator@Google/Stanford. Author of #TheRightIt amazon.com/Right-Many-Ide

Joined April 2011
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The 10th Anniversary Edition of "Pretotype It" is finally here. Revised, expanded, with much better editing and formatting. If you follow me, you get early access. Get your *FREE PDF copy* here: pretotyping.org/resources.ht… Retweets and new followers much appreciated! Thank you!
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Alberto Savoia retweeted
In 2019 @Pretotyping emphasized the importance of focusing on building the right “it”—validating ideas quickly and effectively before diving into execution. Revisit this invaluable conversation in our newly re-released episode of #ETLLooksBack: stvp.stanford.edu/podcasts/a…
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Asymmetric book bet of the month: If you are a fan of @nntaleb's books (as I am) there's a ~0.9 probability that you will enjoy @MeadowsRichard "Optionality"—I certainly did. Here's my full amazon review: amazon.com/gp/customer-revie…
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Alberto Savoia retweeted
I really appreciated Albert Savoia's concept of "pretotyping" as a tool to ensure we're about to build the right thing (or as Alberto calls it, the right "it"). I highly recommend his book to product folks, founders, and entrepreneurs. #Product #pretotype @Pretotyping
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Seeing @NimitAgarwalMD's post about applying pretotyping to innovation in geriatrics made my day! As with everyone with aging parents knows, there is no shortage of problems and challenges that need to be solved. AI geriatrics = huge opportunity
When I heard about “pretotyping” I didn’t know what it meant. We document it as an important step in our @AGSJournal article doi.org/10.1111/jgs.19139 @Pretotyping is critical in idea implementation!
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Geeking out and REALLY enjoying @weatherall_jim’s book “The Physics of Wall Street”. Thank you, Jim!
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As begin The Work on a new book, I want to take a moment to thank @SPressfield, without whose help I could have never beaten Resistance, and my book would have never seen the light of day.
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I need help with ONE WORD! All I need is a single word answer to the following question: **** What is the opposite of 'simple'? **** Please answer with the first word that comes to mind. I will explain later. Thank you!
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"Fail Ferrari fast and FIAT cheap."—Alberto Savoia My clients/students heard me say and explain the above quote many times—someone took it literally. I took this photo in Burlingame, CA last weekend. If you know the story behind the license plate, or its owner let me know.
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My updated non-fiction book impact points scheme: Buying a book = 1 point Reading a book = 10 points Applying the book = 100 Re-reading the book after having applied it = 1,000 Re-applying the book after re-reading it: 10,000
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The most fun review of my book. Thank you Sondra.
Here's the most popular quote from The Right It, by Alberto Savoia @Pretotyping
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It's a holiday (Good Friday), I have no meetings, and it's raining—so may plans for a hike/picnic are cancelled. So I'm hosting two Ask Me Anything sessions: One at 9AM PST. Google Meet link: lnkd.in/gwz2yxhD One at 2PM PST: Google Meet link: lnkd.in/gTDu_Kns

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Start 2024 with a BANG and a BOOK. FINALLY!!! Amazon put the hardcover version of my latest book, "The Right It", ON SALE for less than $10 ($9.34)—grab it while you can (there are 4 copies left). amazon.com/Right-Many-Ideas-…
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Most people can't handle the word failure. So, after many years, I changed the wording—but not the intent.
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Great post by @DellAnnaLuca. While the Pareto Principle is overused, misused, abused, etc., the Pareto Frontier is much less know and, in many situations, much more valuable. I am putting some Skin In The Game along-just a tiny bit-by sharing this tweet :-).
The Pareto Frontier & defining success Every time I participate in a High School reunion, I get a choice on how I compare myself to others. One possibility is to notice that, amongst my former classmates, there is at least one who earns more than me, at least one who has more free time than me, and so on. Another possibility is to notice that, amongst my former classmates who make at least as much money as me, I’m the one with the most free time. And amongst those who have at least as much free time as me, I’m the one who makes the most money. Learning to see success using this lens is highly beneficial. For example, do you want to be the most successful you can be, or do you want to be the most successful you can be while always having dinner with your family? Then, you shouldn’t compare yourself with anyone who doesn’t also spend all dinners with their family. Never compare yourself with someone having different boundaries, or optimizing for different objectives or for a shorter time horizon. It might lead you to unhappiness and/or to make counterproductive decisions. The Pareto Frontier Above, I presented two ways to compare yourself to others. 1. “There is someone who earns more than me and someone with more free time than me.” 2. “Amongst those who earn at least as much as me, I have the most free time, and amongst those who have at least as much free time as me, I earn the most.” The second type of evaluation is called the Pareto Frontier, taking the name from the Italian mathematician Vilfredo Pareto (the same one who invented the Pareto Rule, also called the “80/20 rule” – 20% of your customers are responsible for 80% of your problems, etc.) In particular, I am at the Pareto Frontier if, given two metrics A and B, among everyone who has at least as much A as me, I have the most B, and among everyone who has at least as much B as me, I have the most A. Below, an image of the Pareto Frontier. All red dots are on the Pareto Frontier. Source: from en.wikipedia.org/wiki/Pareto…, by Nrj00 CC BY-SA Thinking in terms of Pareto Frontiers is very useful. First of all, defining whether you’re successful based on whether you’re at the Pareto Frontier for a set of properties you’ve chosen is a relatively healthy way of comparing yourself to others. Of course, it would be better not to compare yourself to others at all, but it’s rather unrealistic. But perhaps more importantly, defining success in terms of Pareto frontiers helps you avoid the temptation to follow those who take excessive risks or make sacrifices you’re not willing to take. Instead of aiming to be the most successful, aim to be at the Pareto Frontier of what matters to you. Your distribution of outcomes will improve. Note: the text above is an excerpt from my upcoming book, “Winning Long-Term Games” (previously referred to as “Reproducible Success Strategies”). I’m working hard to release it by Christmas, but I cannot make any promises on the timeline – it might shift to early 2024.
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Alberto Savoia retweeted
18 Nov 2023
I wish I knew about @Pretotyping a long time ago. I would have saved so much time and money 😫
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The #1 most embarrassing newbie* product manager mistake The simplest, stupidest, but most common cause of MOST NEW PRODUCT FAILURES is to confuse market RESEARCH with market VALIDATION ...
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... those answers are not just USELESS, BUT DANGEROUS when it comes to VALIDATING the ideas. Here's a couple of reasons why: 1) People either lie or don't know what they really want or will do. So you have to put EVERYTHING they tell you to the TEST. ...
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... 2) Results from other times, other companies, etc., are OPD (Other People's Data) and must be TOTALLY DISMISSED during market validation. Trust only in YODA: Your Own DATA. So, when it comes to market research DON'T TRUST and VERIFY!
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