Hey Spotify, why don't you show us this data?
I know it's easy to hate on Spotify but I will keep fighting them for one thing: better data.
Last week, Spotify released a blog about "Super Listeners"
These are your most obsessive fans.
Not passive algorithm listeners, but the ones who go to your profile, stream repeatedly, and add your music to their playlists.
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Super Listeners make up only 2% of your total audience. However:
• They listen 20x more than a "programmed listener"
• They buy 50% of your tickets!
• They are 9x more likely to share your music
• Half are still listening six months later.
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BUT ...
Spotify still doesn't tell you who these people are.
Not even demographics or location.
Artists deserve to know their biggest fans! They deserve to connect with them and *own* the relationship with them.