Profectio, (latin for the source) the pub dedicated to Canada’s online advertising and marketing industry. Our sister publication princanada.com. @princanada
Joined August 2011
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23 Jul 2025
🌟 The numbers are in! Here are Canada’s top-performing advertising & marketing agencies for Q2 2025! 🇨🇦📊
Explore the full list:
profectio.com/2025/07/22/her…
#Advertising #Marketing #CanadaAdvertising #AgencyLife #AdAwards #Q22025 #BestInMarketing #Profectio
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1 Apr 2025
Breaking: A New Chapter For Bell Media: Matt McGowan Appointed Senior Vice-President, Business Solutions
profectio.com/2025/04/01/bre…
#advertising #mediamarketplace
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28 Mar 2025
This week, Publicis Groupe Canada took a step forward in its ability to deliver more results for clients with the acquisition of Moov AI.
profectio.com/2025/03/28/pub…
#ai #artificialintelligence
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10 Feb 2025
Winter Sucks, But Skip Winter Delivery Fleet Has You Covered
buff.ly/40R6k1h
No one likes to shovel snow, but Skip has you covered! Canada's homegrown delivery network has introduced a delivery fleet of snowplows and created a new campaign to drive up some awareness.
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20 Nov 2024
Yankee Candle is getting a jump on the action having recently set up its Mobile Village pop-up in Yonge-Dundas Square for an exclusive Find your Fragrance experience.
Read more about their latest campaign now - buff.ly/3OD5tvD
#campaigncorner
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1 Nov 2024
Breaking: Kristie Painting Appointed Executive Vice President and Managing Director
buff.ly/40uIrhE
#mediabuying #mediaplanning #advertising
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1 Nov 2024
ParticipACTION Says ‘Let’s Make Room to Move’ In Latest Campaign
buff.ly/40s7zoW
Read more about the campaign on buff.ly/47tHMhP
#campaigncorner #mediabuying #mediaplanning
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21 Oct 2024
Make-A-Wish Canada Appoints Zulu Alpha Kilo As Creative Agency Of Record
buff.ly/4e1ahot
#agencyofrecord #aor #creative #strategy
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21 Oct 2024
Advil Tackles Pain As The Official Pain Relief Partner Of NFL Canada
buff.ly/3NFBl1P
This week, Advil announced it had become the official pain relief partner of the NFL Canada.
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21 Oct 2024
Breaking: SkipTheDishes Appoints Courage As Agency Of Record
Following a competitive review, SkipTheDishes has selected Courage as its new creative agency of record (AOR).
buff.ly/3UlzKlF
#SkipTheDishes #agencyofrecord #aor #creative #strategy
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26 Sep 2024
Whitney Bell Appointed Chief Marketing Officer Of WNBA Toronto
buff.ly/4eECZMY
Whitney Bell embarks on her next career move as the Chief Marketing Officer for the newly formed WNBA Toronto women's basketball franchise.
#onthemove
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20 Sep 2024
Data Night Toronto: New Frontiers of Addressability
buff.ly/3Xxe86z
Join us for an immersive exploration into the evolving state of digital advertising in the wake of cookie independence.
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18 Sep 2024
Product Updates: Environics Analytics Rolls Out Political Campaign Targeting Solution
buff.ly/3XNfJXd
Want to know more, check out the story on buff.ly/47tHMhP
#mediabuying #mediaplanning #mediamarketplace
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18 Sep 2024
Product Updates: Pluto TV Adds Four FAST Channels
buff.ly/3B3jFdy
This week, Pluto TV expanded its content offering by adding four Fast channels that feature both local and international news.
#mediabuying #mediaplanning
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18 Sep 2024
United Farmers Of Alberta Turns To True Media Canada As Agency Partner
buff.ly/4gn48p8
As UFA continues to expand their retail offering they have enlisted the help of True Media Canada.
#agencyofrecord #mediabuying #mediaplanning
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24 Aug 2024
Hydro-Québec Hires New Creative And Media Agency Of Record
buff.ly/3WX5myz
After a thorough tender process, Hydro-Québec has selected a new agency partner to serve as their co-lead creative agency.
#AOR #AgencyofRecord
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22 Aug 2024
Embark and CFL Unite: A New Era For Education in Sports
buff.ly/46XkoJ8
Embark, Canada's premier education savings and planning company, proudly announces its partnership with the Canadian Football League (CFL).
#sponsorship
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22 Aug 2024
Goodfood Gets Cooking With Celebrity Chefs Laurent Dagenais And Chuck Hughes For LTO Meal-Kits
buff.ly/3ZedrBV
Goodfood's new TO meal-kits, and the company has partnered with celebrity chefs Laurent Dagenais & Chuck Hughes in a line-up of new partnership.
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