Profile is the leading assessment provider for athletic teams. We help leaders enhance their communication and self-awareness.
Joined September 2023
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Apr 1
Illinois is in the Final Four. And Profile is part of the story.
CNN covered how Brad Underwood used behavioral intelligence and our AI to rebuild his team and recruit a locker room that actually works.
cnn.com/2026/04/01/sport/ill…
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Jun 1
Penny Hardaway changed his entire process this offseason.
Behavioral assessments. Every coach. Every recruit. Himself first.
"It was a totally different process this year." — Penny Hardaway
This is what preparation looks like.
msn.com/en-us/sports/other/h…
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Apr 28
Hot take: most teams don't fail because of talent.
They fail because nobody actually understood how those people were wired together.
We've been solving this in sports for years.
Corporations are just now catching up.
PlaybookAI. know your people.
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Apr 21
The coaches winning the transfer portal aren’t guessing.
They’re using behavioral intelligence.
It reveals what film can’t. Coachability, pressure response, culture fit.
PlaybookAI gives a full profile before you call.
Move fast. Move smart. That’s the edge.
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Apr 19
The portal isn't slowing down.
Rosters turn over in days, not months.
PlaybookAI gives every transfer prospect the same behavioral breakdown.
Communication, competition, and adversity. Before they arrive.
The best programs find the right ones. Not just available ones.
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Apr 17
Film shows talent. Stats show history.
Neither shows who they are.
The portal forces high-stakes decisions on incomplete info.
PlaybookAI makes the invisible visible. Behavior, leadership, and coachability. Before you extend an offer.
That's the edge.
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Apr 14
Every coach in the portal is chasing talent.
The ones who win are chasing fit.
Talent gets you in the door. Fit wins championships.
PlaybookAI shows the traits you can’t see.
The best programs aren’t scouting harder. They’re scouting smarter.
#transferportal #ProfileBehavior
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Apr 13
NFL front offices just admitted it.
AI is changing how they evaluate people.
Profile has been doing it for years. PlaybookAI is what we built next.
The edge isn't luck.
It's knowing who someone is before they walk in the room.
espn.com/nfl/story/_/id/4844…
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Apr 11
Culture fit used to be a gut feeling.
That’s not enough now.
The portal speeds everything up. Stakes are higher. Guessing costs you.
Culture fit is measurable.
PlaybookAI shows how a prospect leads, responds, and handles pressure before you commit.
#transferportal
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Apr 8
The portal moves fast. 48-hour decisions that used to take months. Film, stats, refs check out.
Six months later, locker room issues surface.
Winning programs aren't faster, they're smarter. PlaybookAI shows fit before signing.
#transferportal
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Apr 6
Last week, we brought together some of the best in Indianapolis for our Final Four event.
To everyone who came out, thank you.
Tonight someone cuts down the nets.
That's what it's all for.
#FinalFour #NationalChampionship
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Mar 28
Elite Eight.
8 teams. 3 rounds of pressure survived.
Not because of talent. Because their culture held when everyone else's cracked.
Elite Eight is rare. Elite culture is why. #ProfileBehavior
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Mar 26
Sweet 16 tonight.
16 teams left. All talented. Talent stopped mattering two rounds ago.
What's left: systems, culture, trust built all season.
Same thing that separates elite companies from everyone else.
What's your system?
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Mar 17
Your Q1 ends in 14 days. Postseason runs are just getting started.
Both take resilience, strategy, and the right team.
Elite performers built that foundation months ago. Everyone else is scrambling now.
How's your Q1 finish looking?
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Mar 13
The best hires I've made weren't the most talented. They were the most prepared.
Talent gets you in the room. Preparation determines what happens next.
Who would you rather have?
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Mar 10
Elite racing teams don't hope their pit crew performs under pressure. They measure it.
Profile brings the same culture framework used by championship programs to corporate teams. Real data. Real insights.
If you can't measure your culture, you can't improve it.
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Mar 6
3 billion people watched the Winter Olympics.
Every medalist you saw had a strategic plan, measurable systems, and a culture that carried them through the hard moments. It didn't start this week. It started 4 years ago.
Athletic departments work the same way. The decisions being made right now will shape your program for years to come.
Talent without strategy loses. The Olympics prove it every time. What are you investing in for 2026-2030?
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Mar 5
Everyone you work with is carrying something you can't see.
That's exactly why we do what we do. Profile helps leaders actually understand their people, not just manage them.
#Profile #TeamCulture #Leadership #BehavioralAssessment
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Mar 3
Selection Sunday is 12 days away.
Fans are watching brackets. Elite programs are planning next season.
The cycle never stops. What are you building? #ProfileBehavior
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