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Proximity.Directory @proxdir

Your guide to #proximity #marketing and location-based services. We connect global brands and retailers with Proximity Solution Providers. Built by @Unacast

Joined May 2015
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Volvo is working with Google to embed Google Assistant, Google Play Store, Google Maps and other Google services into its coming Sensus infotainment system unacast.us/2KVJa1N
Gen Z shoppers - those between 13 and 21 - want technologies that are functional and help them customize their in-store experiences unacast.us/2K1mYlI
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47% of the connected car owners don’t know the 'connected' features of their cars; 70% didn’t receive a demonstration of their car’s features at the moment of purchase unacast.us/2IkDZKy
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The Google Assistant can now connect with more than 5,000 smart home devices, an increase from 1,500 in January this year. To advance digital assistance even further, the search giant is opening an investment program unacast.us/2HQWgjn
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A smartphone is the main hub of the IoT and the market may be approaching somewhat of a saturation point unacast.us/2KxR4OO
75% of Whole Foods shoppers are Amazon Prime members, but less than 20% of Amazon Prime members are Whole Foods shoppers. How is Amazon approaching the omnichannel strategy in the grocery segment? unacast.us/2HOyZyq
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Real-time promotions that emphasize store offerings drive not only visits but also repeat business and increased sales unacast.us/2rmOxhF
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A massive revamp of Google Maps Platform promises streamlined API products, a simplified customer experience, a single pricing plan, free support, and more. What's the catch? unacast.us/2HLp8Jw

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Artificial intelligence might be the answer for brick-and-mortar retailers who are looking for an edge in their fight against the e-commerce behemoths unacast.us/2HNkriC
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How can app makers win in maturing vs in emerging markets ? Learn about different strategies to increase engagement and app downloads unacast.us/2KC0PvC
Brands are leveraging AI-powered anomaly detection to discover and mitigate fraud in marketing partnerships. Is it suitable for your business? Learn more unacast.us/2rk4dCw
Aside from inventory issues and transaction times, price disparities between a retailer’s channels are enough to cause shoppers to desert an in-store purchase unacast.us/2HN5qgs
90% of consumers are familiar with voice-enabled devices. Voice assistants help people feel organized, informed, happy, and smart according to PwC study unacast.us/2rm9TvL
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Peugeot leads the industry with its new integrated campaign with enhanced automation and data-centric campaign planning. Location is one of the keys unacast.us/2rmKXUL
Fix-before-failure, predictive maintenance, smart metering, asset tracking have all been touted as the killer-apps of Industrial IoT for a long time. But what is IoT for unconnected things? Data! Learn more unacast.us/2HPaSj5
Amazon Prime members can now add their car as a delivery destination. Find out how and why the company is doing it unacast.us/2rmII3N
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Google has united all of the assistants under one directory. Now it's possible to rate and review all those Assistant actions and services unacast.us/2HO1L1V
Nearly 70% of parents turn to a voice-activated assistants to get information about local places, compared to just 52% of non-parents unacast.us/2rjer67
Aside from turning “Big Data” into actionable, “Smart Data,” the other big issue is organizing the myriad marketing touchpoints that influence consumers’ brand choices unacast.us/2KyJL9P
What is the potential of Artificial Reality in mobile apps and how can companies across different industries leverage it? unacast.us/2HO0doD
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