If you’re looking for me, I’ll be @punchdouble on most other platforms.

You also don’t have to monetize them

I love The Neptunes too, but we’re being revisionist if we act like Pharrell’s solo work can’t stand on its own.

see yall tonight! ✨ partiful.com/e/C6kPfJqSfaVrj…

I hope to make one thing clear—I do what the fuck I want. soulless cycle is out today I can finally tell you that my fourth album, fata morgana, is out 8.14 🙂‍↕️ all lowercase.

We’ve reached a point where everyone is a marketer, a critic, a publicist, an A&R exec ,all at once. So who’s just listening to music for the love of it. When the audience becomes the boardroom, nobody’s left in the crowd. Yall need to go back to just enjoying things without feeling the need to tell them how their “roll out”” should look like and what their “branding” should be. Just press play and jam and if you no like that one, find the one that you like

Every A&R conversation gets centered around music taste, and discovery but we RARELY talk about the actual budgeting and admin work lol.

NEW L’RAIN! NEW L’RAIN! NEW L’RAIN!

Streaming pays out under pennies on the dollar. It’s actually wild what art has been reduced to. This is a wonderful album and phenomenal volume of art. Share here— lutely.com/@deantehitchcock/…

As far as discovering talent goes, this is true, but traditionally the role of an A&R also involves developing an artist, finding the right collaborators, managing projects, and making key decisions around repertoire.

This is heavily dependent on the genre and type of artist. There are a lot of niches where artists are simply making music, playing shows, and making a working class salary.

There was a time where people would get signed based off of their talent before there was a fanbase … and the team label would develop the artist and build the fanbase from the start. A&R used to actually mean something

RCA asked me what my brand was the very first meeting we had. Wide eyed and broke at 23 I said “being a human being”. They looked at me like I just punted an infant and said nah lmao.

I genuinely can’t fathom how people grew up with Hip-Hop culture and walk away with takes like these.

I just saw someone say Jay is washed because he didn't have a backing track, in reference to him cutting words for crowd participation.

Eid Mubarak to all celebrating!

Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients. The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show. In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views. “On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown. “Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.” Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip: nymag.visitlink.me/w6Bu9N

Everyone is talking about music marketing. After digital agency Chaotic Good went viral for explaining their approach in detail, music fans across the internet started to wonder if everything they knew and loved about their favorite artists was faked, duped, or planted...a psyop. To get a clearer picture of what music marketing looks like in 2026 and demystify a polarizing topic, we spoke with eight industry experts and insiders to hear their takes. By @Will_Schube Read: pigeonsandplanes.com/read/wh…

Everybody is making the same content to promote completely different music.

But where are Billy Joel, Raphael Saadiq, Gamble & Huff, Tom Waits, Sufjan Stevens, and SZA?