Gay vs not gay in crpto
gay: say you’re fast, scalable, secure, decentralized, interoperable, low cost and built for institutions
...not gay: say exactly who you serve, what job you win, what tradeoff you made and what proof backs it up
gay: spend 3 months rewriting “the future of finance” into “the next generation of onchain finance”
...not gay: admit the market can remove your logo, replace it with another protocol and nothing changes
gay: launch a token, incentives campaign, ecosystem fund and call it demand
...not gay: show live apps, usage, retention, revenue, liquidity, integrations and why any of it compounds
gay: tell builders you’re the fastest L2 for DeFi
not gay: tell consumer trading apps they get sub-cent fees, Coinbase distribution and Ethereum settlement
gay: copy whatever Monad, Base, Solana or Celestia says because it sounds credible
...not gay: study why their positioning works, then narrow your own around a specific user, job, constraint and proof point
gay: list every possible use case so no one feels excluded
not gay: pick the market you can actually win and make the whole page argue for that choice
gay: put “secure infrastructure for the next billion users” in the hero and call it strategy
...not gay: prove why a skeptical buyer should believe this protocol after years of launches, bridges, points, incentives and empty ecosystems
gay: build the protocol first and figure out the story later
...not gay: know the story early enough that product, BD, ecosystem, content and the landing page all compound the same argument
fast, secure, scalable, decentralized, interoperable, institutional-grade. all of it may be true. but nobody cares coz it's a template and obvious.
now, the currency is truth.
don't fail the good tech with a bad communication
audit the page.
lock in.
Gay vs not gay in ecom
gay: spend an hour making one static by hand just to test it
not gay: claude higgsfield mcp spits out the same ad in 5 seconds and you can test 20 high quality ones in the same hour.
gay: ask ai to write a winning script, copy paste it, run it
not gay: study why a winning ad actually won, then use ai to make a versions of what works based on real ad account data
gay: test 300 things, no idea which ones worked or why
not gay: know their hit rate cold and can tell you exactly why the winners won
gay: rewrite one product page at a time
not gay: point claude at the whole catalog and rewrite all of it in one pass
gay: hire a media buying agency for $5k/month to click buttons
not gay: Leverage AI agents to build out a media buying ecosystem around your creative teams workflow
gay: consume ecom content all day and feel productive
not gay: follow me, use my advice to take action then learn from what happens
gay: chase whatever product is trending this week
not gay: pick something with real demand and build a better version
the tools are the same for everyone now, the floor got raised for all of us. but trust me, you can still fail just by wasting your time and not knowing what to do.
lock in.