Retention for health brands.
Joined December 2020
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New pop up strategy ripping for our supplements brand client.
£17,000 in 7 days.
80% open rate.
50% click rate.
23% placed order rate.
If you run a supplement brand and your pop ups are weak, DM me and we'll set this up for you for free.
Only doing this for 10 brands. 👍🏻
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I shared this concept with a guy crushing the DTC ad game, and I don't see anyone talking about this...
We all know TRUST is vital for conversions, but it's not just about what you say, that's only one part.
The other part is using what I call Trusted Environments that plays a huge role in silently building trust.
Let me explain...
Your audience has environments they already trust / will trust more than others.
For example if your audience watches TedX then, they know the dark stage with the red circular carpet.
Then in your ads etc you should model that same environment since they trust it.
In other words you want to borrow trust from environments your audience already trust.
Without saying anything you subconsciously increase trust.
Same thing goes for advertorials, email, content.
For advertorials, match the same structure and design style of their favourite news site.
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No matter what advertorial you run, make it look like something your audience already recognises. Copy the look and feel, since that holds familiarity which increases trust.
Left = DailyMail
Right = Advertorial at the bottom of the DailyMail article.
Just by looking at them you can sense which one is trying to sell you something.
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Beliefs are hard to change because nobody showed you how they work in the first place.
You’d change them if you knew how they were constructed in the first place.
Here is the breakdown.
A belief is nothing more than a confirmed thought that helps you navigate the world.
It’s your map of the territory.
For a belief to form, to be confirmed, it has to have three building blocks.
Once you know these, you can see how your beliefs, or your customers’ beliefs, come about and how to change them.
Every belief must have at least one of these three:
Evidence/reference, authority, or repetition.
Are you starting to see anything here?
Your belief only stays alive because one or more of these three is holding it up.
You have some sort of evidence/reference to back up why this is true.
You might have an authority figure who has told you this is true, so you believe it.
Or you’ve heard something over and over again until it has become confirmed as true.
Analyse what you believe is true.
Everything that comes after “because” is one of the three things holding it up.
Now, how do you break it apart so you can change your beliefs?
Well, you don’t tackle the belief head-on, because your mind will resist it.
So you dismantle the evidence/reference, authority, or repetition.
If you can find an exception to the rule, then it can no longer be fully true.
That’s when you start to open up the mind.
This is how beliefs work.
You’re welcome.
Now go use it and thank me later.
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it's extremely easy to write great copy when you finally realise that your #1 task is to remove the blockers that are stopping them from changing.
It goes like this:
Problem >> [Blocker of change] >> Outcome.
If there was no blockage stopping them, they would have already achieved the outcome.
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This button here is killing advertorial conversions.
Design matters, especially on cold because people judge, and if what you have is not FAMILIAR, you kill trust and believability.
Test it on yourself. You do the same. So, review your own judgements you'll notice this pattern.
What editorial have you seen look like this? Green button with a white highlight. None.
If you're gonna run advertorials, save yourself months of headache and model a news site's look and feel.
Here is the whole model:
1. Find the news site your audience goes to.
2. Look at the layout, font, element structure.
3. Model that for yours.
4. Increase conversions.
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If you want to model a good advertorial use this - healthinsider.news/neuroscie…
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If you sell supplements/consumables run this email upsell strategy to pull out more cash from new customers.
As soon as they place first order, send them 3 emails in the first 24 hours to push them to a buy more of the same thing.
From 1 bottle --> 3 Bottles
Give them a chunky discount, 35-45% off, and you'll easily pull in an extract $10 to $50k or more depending on your traffic.
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New pop up strategy ripping for our supplements brand client.
£17,000 in 7 days.
80% open rate.
50% click rate.
23% placed order rate.
If you run a supplement brand and your pop ups are weak, DM me and we'll set this up for you for free.
Only doing this for 10 brands. 👍🏻
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189,912
Best in the game. No doubt about it.
May 24
there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately
‘choose your partner for tonight’
it’s mostly creepy stories and uncanny vibes
the reason it works is because the second they commit to a character they have to find out what happens next
they're going to watch
the same characters appear often
so there's connection to them over different videos and story lines
retention is strong
it's an interactive experience with a new open loop choice every few scenes
“now decide if you follow or stay where you are…”
it counts down while you ‘decide’ then it decides for you anyway
i’ve been taking that concept and applying it to health brands
‘if you choose [path a]… you [problem]’
walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them
the second choice appears later as what happens if you choose the other path, the outcome
‘if you had chosen [path b]… x y z happens and [outcome]’
steal this format and profit before it gets rinsed
here's one we did for neuaura
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Native fb ads crush if you have the right images.
Use this site to find thousands of native images in seconds.
Same.energy
Thank me later
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