At the same time, let me address some things we did wrong and where we could have done better.
In 2024 we partnered with brands that deceived us on utility. We hired devs that talked a good game. We did many external partnerships.
2024 was our worst year to date 🧵 👇🏼
Collectively we decided in 2025 to change course.
Remove DeFi, trading, memberships for example BTC farming, access to alpha groups, etc. We quickly realized investing into our own brand technologies and spending more money to hire the best was the ONLY path forward to donate this cycle. We stripped down our ecosystem from what became a complex web to a very straight forward, yet gamified immersive ecosystem that our members love.
I regret many of the decisions we made in 2024 , although what brand from Yuga, Igloo, Azuki hasn’t made huge mistakes since inception. We view it as a catalyst for change, and to redefine our market appeal with a concise mission: we are here to build cool shit and make NFTs great again while building out NFTFI in a seamless way where the masses don’t even realize the tokenized layers in the ecosystem.
If in the past you got turned off from our brand or lost trust in our leadership, that is part of the growth process for any organization. Take a look again and speak to any current member that’s active. They have nothing but high praise and you will find yourself recognizing we are an entirely new team, building real products that have market value and fit. This year you will see us ship more than majority of brand on Ethereum and Solana, we stand by that. We encourage all brands to step up and compete. It only makes us grind harder. IT’S KONG SEASON 🦍🌴