Claude just one shotted a VSL unaware ad for a concept I made from scratch. When you train it the right way, this thing becomes a beast.

I NEVER turn off a losing ad. I don't care if that ad has 0.8 roas. If it gets a lot of spend has >80% new visitor %, it's a winning ad. These ads let me 2x, 3x the budget quickly and scale fast. Meanwhile MOF & BOF targeted creatives convert like crazy and balance the account's roas. I will never stop preaching this until all of ecom twitter does this. Look at your account from a funnel's perspective.

The pet niche has to be one of my favorites to make ads for. Playing on the guilt of the owner is just too OP. Made multiple ads with 6 figs in spend just on this one emotion.

CREATIVE STRATEGY MASTERCLASS - PART 4: EMOTIONAL FRAMINGS. Running out of ideas for new ads? Bookmark this and go scale some winners.

I built a bot that transcribes ads straight into a google doc, ready to adapt for your product & angle. This saves me 5 hours a week manually transcribing reference scripts. 50 likes 50 comments in 24 hours and I'm dropping it here.

Bro forgot to mention (intentionally?) that ranking ads for high sophistication audiences = $$$$$$

CREATIVE STRATEGY MASTERCLASS - PART 3: The Feedback Loop. Feel like you're starting from scratch every week coming up with new ad ideas? This is the framework 8 figure brands utilize to launch hundreds of ads every month. Let's dive in: Scaling ecom brands is much simpler than you think. It all comes down to the one thing people never talk about. Intent. Think of your brand like a car. The more fuel (data) you pour into it, the further it drives (scales). The fastest, easiest way to make more fuel is by implementing this feedback loop. This way you: > research deep > make high quality hypotheses > create ads based on that > learn if you were correct/wrong > repeat. The key here is you LEVEL UP every time this loop repeats. You know more about the angles. The core desires. The hidden fears. Everything gets clearer. Because you (hopefully) tested and tracked every single ad and the intent behind it. Pretty simple right? Well, not really. Because it all depends on how good your research is. And good research is NOT reading reddit posts. That would be too much sauce for twitter. But if this post gets 50 likes, I'll drop it.

Big fan of Alan but have to disagree. If creative strategy wears you down and you’re in burnout 24/7, you’re doing it wrong. If done correctly, it’s all one big feedback loop. Research > hypothesis > brief > data gathering And so on Every brief gets easier to come up with the more data you collect. Is it easier to do CRO work and get paid a decent amount? Sure. But I’m looking 6-12 months ahead and I’m very skeptical about ‘easy’ roles staying relevant at their current worth on the market. So, being a creative strategist is actually a GOOD thing. That is, if your thinking process is of high quality and every brief has an actual intent behind it. But that takes time and effort. Which will exclude 95% of those who try.

Leveling up ecom twitter one post at a time Appreciate the love guys!

It's 2026 and people are still talking about iterating hooks on winning ads. Here's how you iterate your winning ad:

update: this ad spent $56K in 24 days, still going strong. that's what happens when you apply the secret formula: psycho-analysis based research storytelling ads

Happened earlier than expected tbh In the next couple of months Meta will probably start labelling all AI content. Time to start planning for the day after

Stop copying ads that run for a long time. Sometimes they just get buried in a CBO with barely any spend. Do this instead: Scroll past their newest ads. Notice the same concepts that are being iterated lots of times. 10 is min amount Those are their winning concepts. Copy those

> be me > on a consulting call > client: i don't get it. last 7 days our CPMs down 37% but CAC is climbing up. what's going on? > me: stop looking at your CPMs. > client: what? why? > me: look at new visitor %. that's where your problem is at. > client: one sec let me check. ok it says it's 41% account level. > me: yep that's it. > client: wdym? > me: only 41% of your adspend reaches cold traffic. you're basically spending most of your budget on people that already know your brand. > client: shit... how do i fix this though > me: there are two possible issues doing this. let's go through them > client: sure. > me: do you exclude warm traffic & existing customers in your prospecting campaigns? > client: umm... no > me: ok. 2nd issue is creative related. i see most of your ads target product aware & most aware audiences. you're basically doing retargeting with most of your budget. > client: but those other ads take up all the spend and get breakeven roas... > me: yeah that's the point. they're reaching new traffic so they're less inclined to buy from their first exposure to your ads. see how those ones have 80% new visitor %? > client: yeah.... > me: that's why the product aware ads are at 3 roas. they got 15-30% new visitor %. > client: ok yeah that makes sense. but i mean, why did no one tell me this before? > me: because they don't follow @randomthatsgood

TRANSFORMATION OUTCOMES. This is what separates brands struggling to hit $100k/m and those who scale $1M/month. Most brands only touch the primary outcome. That's just the tip of the iceberg. Bookmark this & apply for your brand.

How to make your AI talking head ads 10x better: Watch interviews on mute. Analyze their body language carefully. Then rewatch it with sound. See how the body language amplifies the voice? Add this to your briefs and watch CAC go down.

> doing Reddit research > find quote “I tried everything but nothing made me lose the fupa” > conscious analysis (what everyone does): “sounds like all the products on the market are shit” > subconscious analysis (the actual feeling behind the writing): “she’s starting to feel like the problem is HERSELF. she’s seeing all those transformations online, but she’s still stuck 12 months in. I need to reach to her through relatability and empathy. She has a high sophistication level as well. A long form talking head covering a personal story with a solution & problem mechanisms she never heard of would convert her. > first ad gets 0.3 ROAS, $83 spend > second ad gets 2.3 ROAS, $40K spend

If you’re not obsessed with the art of writing you’re gonna get demolished in creative strategy. Learn from screenwriters. Write short stories. Handcopy VSLs. AI is coming for your ass, keep it moving.

Steal this training method from pro athletes to make your ads better: Overloading. If you make your practice environment harder, your actual performance will be effortless. So instead of just mindlessly prompting Claude for briefs, also do this: Manually write difficult copy. Go write a 3000 word VSL script for an investing offer. Write a short story about a woman that got into a car crash and lost her husband. Do this every week. Then go back to writing your briefs. Watch how your output improves and how easy it becomes to write. Lately people forget that this is all about writing.

Running out of ideas for ads? Do this process: 1 ICP 3 Sub-ICP's 3 Angles for each 2 Problem Mechanisms 2 Solution Mechanisms 3 Formats = 108 ads