we did a thing. i wrote a thing.
it almost feels surreal that the
@worldofwomenxyz rebrand is out there. this was a project that stretched every aspect of my brand knowledge, taking me beyond the limits of my comfort and forcing me to embrace the trailblazing, bold, pioneering spirit (with a cypherpunk nod) this brand aims to embody.
this was an entire team effort--every single person at wow contributed. i also have to give big 💐flowers to our creative partner--
@hypepartners--for doing an absolutely stellar job revolutionizing our brand identity in a totally aligned way, and for leading us gracefully through a big transition (
@cryptokwueene, Uma 🫶). ps, they just won 4 awards for their work with optimism and taiko so def check them out.
a special shout-out to
@JordanZucch, who has been the wow brand's champion and steward; he grew with me as we embraced change, iterated together, and rolled-out an identity across channels of which we are proud (couldn't have done it without
@adelinahaha @samanthajasmine @julzynft).
i'll stop yapping about it, but you can dive more into my brain here:
news.worldofwomen.xyz/making…