in the modern world, you need to master one psychological component of your being: you absolutely must be comfortable with deep levels of uncertainty at all times.

21 statistics on branding, content marketing, and personal branding that will blow your mind: 1. 88% of consumers trust recommendations from people they know over any other type of advertising (Nielsen). 2. 77% of consumers prefer buying from brands they follow on social media (G2). 3. The average B2B buyer consumes 7 hours of content before buying from you (Google). 4. Apple is the most valuable brand in the world, worth $516 billion (Statista). 5. 68% of people follow brands on social media to stay informed about products or services (SproutSocial). 6. 81% of customers need to trust a brand before considering buying from it (Edelman). 7. 65% of consumers say a brand’s CEO and employees impact their buying decisions (Forbes). 8. Short-form video is the content type with the highest ROI (Hubspot). 9. 67.94% of all web traffic in January 2025 was via mobile devices (Similarweb). 10. 82% of investors prioritize brand recognition when making investment decisions (Forbes). 11. Video accounts for 82.5% of global internet traffic (Demandsage). 12. It takes 5 to 7 impressions for people to remember your brand (Hubspot). 13. 94% of the world’s population recognizes the Coca-Cola logo. 14. 59% of consumers prefer to buy new products from the brands they trust (Invesp) 15. 64% of consumers purchase after watching a brand video (Forbes) 16. ​77% of consumers are more likely to buy from a company when its CEO uses social media (Business(dot)com) 17. 96% of B2B marketers use LinkedIn for organic social marketing (CMI) 18. 92% of people trust individuals over brands (Edelman) 19. Color improves brand recognition by up to 80% (Forbes) 20. Video content generates 50% more engagement for personal brands (Cisco) 21. As of February 2025, there are 5.24 billion social media users (Statista) These stats speak for themselves. Building a personal brand is no longer an option anymore. It is by far the most effective way to build trust at scale. When will you start building yours?

Late 20s / early 30s are when you start to feel the gap of the people around you - financially, socially, and physically. Some people put the work in, others didn’t, and it starts to show.

Jumping self-balancing robotic bikes.